As an entertainment executive, using demand data, such as insights from Parrot Analytics, can help inform content, acquisition, distribution and programming decisions. Taking the example of "The Real Housewives Of Beverly Hills" in Canada during November 2023, we can see how demand data can be utilized.
Firstly, content valuation is possible using demand data. Demand data provides insights into how much a TV series is worth, which is determined by how much demand a title receives relative to the average title. In the case of "The Real Housewives Of Beverly Hills", the show received 12.7 times the audience demand of the average show in Canada over the last 30 days, which is outstanding, meaning this show can be considered a valuable piece of content. This can help content financiers in making decisions on how much they should spend on a TV series.
Additionally, demand data can reveal who the audience is for a TV series, which can help with decision-making around content acquisition and programming. When examining the top 10 global markets where "The Real Housewives Of Beverly Hills" is most in-demand over the last 30 days, it shows that the show outperforms the demand of the average TV show in each of these markets, including the United States, the show's primary market, the United Kingdom, and Canada. Entertainment executives can use this information to determine whether to acquire a title for their platform or network or to program the show to reach a new audience.
Demand data can also reveal information around audience engagement and retention. The show's audience demand for November increased by 77.7% in Canada, compared to the previous month. Furthermore, examining the top shows that fans of "The Real Housewives Of Beverly Hills" are also interested in, can inform content development plans or marketing. Executives can identify shows that appeal to the same demographic and use them to create cross-promotions for the series.
Moreover, understanding a TV series' global performance using demand data can help strategize content distribution plans. In the case of "The Real Housewives Of Beverly Hills", its travelability, which refers to its international demand relative to its home market, is good. This information could convince international networks to acquire the show for their markets.
In conclusion, demand data is an essential tool for entertainment executives. It provides a wealth of insights that can inform content, acquisition, distribution and programming decisions. Demand data allows them to quantify content valuation, determine who the audience for a TV series is, and gauge audience engagement and retention. This data also reveals insights around global performance, which can help strategize content distribution plans. By leveraging demand data, executives can make more informed decisions that benefit the success of their business.
