As an entertainment executive, understanding audience demand is crucial to making informed content decisions. Let’s take “The Real Housewives Of Beverly Hills” as an example to demonstrate how demand data can be used in the decision-making process.
Content Valuation:
By using demand data, we can determine how much value a show like “The Real Housewives of Beverly Hills” adds to a platform in any given region. In Canada alone, this show has 16.6 times the audience demand of the average title which is exceptional. This demand data informs content valuation which can help platforms decide how much to spend on acquiring the show or similar content.
Programming Decisions:
Knowing that audience demand for “The Real Housewives of Beverly Hills” has increased in Canada by 4.2% in December, executives can deduce that their marketing campaign resonated with the audience. This realization could lead to similar marketing strategies for future seasons of the show. Moreover, understanding that the show's demand spiked in late December 2023 in Canada and performing a deep-dive analysis into what caused that spike could help in optimizing the release strategy of future content.
Distribution Decisions:
By examining the top 10 global markets where “The Real Housewives Of Beverly Hills” is most in-demand over the last 30 days, we can deduce which regions to prioritize for distribution. For example, the show has outstanding audience demand in the United States, United Kingdom, Australia, Canada, South Africa, Ireland, Netherlands, Sweden, and New Zealand, indicating that these regions are desirable for distribution.
Acquisition Decisions:
Furthermore, by using demand data, we can determine how much a show is worth to a streaming platform and perform competitive benchmarking analysis. “The Real Housewives Of Beverly Hills” ranks at the 99.8th percentile in the reality genre in Canada, indicating that it has higher demand than 99.8% of all reality titles in Canada. Moreover, we can deduce which shows fans of “The Real Housewives Of Beverly Hills” also like such as "The Real Housewives Of New York City", "The Real Housewives Of Orange County", "Love Island UK", "The Kardashians", "The Real Housewives Of Potomac", "Love Island USA", "The Real Housewives Of Miami", "Married At First Sight (US)" and "Below Deck Mediterranean". This understanding can guide executives in making acquisition decisions that resonate with the audience.
In summary, audience demand is a critical factor in making informed content decisions. Using demand data, our example of “The Real Housewives Of Beverly Hills” can guide decisions around content valuation, programming, distribution, and acquisition. Understanding how a show resonates with the audience can provide context to executives who are navigating a dynamic entertainment industry.
