As a TV executive, you need to make informed decisions to ensure the success of your platform or network. Utilizing demand data can help you make better-informed content, acquisition, distribution, or programming decisions. To illustrate how demand data can be used, let's use the example of "The Real Housewives Of Beverly Hills."
One crucial application of demand data for TV executives is content valuation. Parrot Analytics' content valuation system measures the dollar value contribution of any title to any platform in any region, utilizing demand data. We can see that "The Real Housewives Of Beverly Hills" has 18.1 times the audience demand of the average show in Canada, ranking at the 99.9th percentile in the reality genre in January 2024. With such high demand, TV executives can conclude that the show has a high valuation, and investing in it could bring a high ROI for their platform.
Another way TV executives can utilize demand data is by looking at the show's performance in Canada. The show's demand has increased by 18.2% over the course of January 2024 in Canada, indicating that it's growing in popularity. The show's performance in Canada's top 10 global markets is also outstanding, further cementing its value. TV executives can use this information to infer how well the show might perform in their platform's most crucial markets.
Demand data can also inform TV executives' acquisition decisions. We can see from the fans' favorite shows that "The Real Housewives Of Beverly Hills" has a similar appeal to shows like "The Kardashians" and "The Real Housewives Of New York City," indicating that there may be room for a crossover appeal between the shows. Armed with knowledge about audience preferences, TV executives can make informed decisions when acquiring shows.
Demand data can also inform TV executives' pre-release marketing decisions. Using the Parrot Pulse for "The Real Housewives Of Beverly Hills," executives can assess the show's momentum, meaning its pace of growth. With "The Real Housewives Of Beverly Hills" having an outstanding momentum, TV executives can prepare accordingly, investing more in the marketing budget during its peak demand to maximize exposure and returning value.
In conclusion, demand data offers TV executives valuable insights in different areas, including content valuation, acquisition and distribution, programming and pre-release marketing decisions. Understanding what drives your audience's engagement can help you make informed decisions on investment, ultimately leading to higher viewer engagement, acquisition, and retention rates.
