The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed decisions about their content acquisition, distribution, and programming. For example, looking at "The Shrink Next Door" in Canada in February 2024, executives can see that the show has 2.1 times the audience demand of the average show over the last 30 days, indicating good demand. Only 8.6% of all TV shows have this level of demand. Demand has been increasing recently, which is an indicator of future success.
Demand data can also be used to determine the value of a show. By using Parrot Analytics' content valuation system, executives can calculate the show's dollar value contribution to any platform in any region. They can also determine how much to spend on content and estimate the return on investment for a specific title. In the case of "The Shrink Next Door," executives can analyze global and regional audience demand data to determine the show's value, as well as the value of its content library over time.
In addition, executives can use demand data to understand which audiences are most engaged with their content. By analyzing the top 10 global markets where "The Shrink Next Door" is most in-demand, executives can pinpoint areas of high potential growth. For example, the show outperforms the average TV show demand in each of these markets, with the United States being the top market for the show. Executives can also look at the show's "Parrot Pulse," which measures global performance across six dimensions, and use the information to optimize their marketing campaigns and release strategies.
Demand data can also help executives to make decisions about supply and demand, determine the best platforms to target for distribution, and guide decisions on content acquisition and production. By identifying the most popular genres in specific markets, executives can ensure that they are delivering content that will resonate with local audiences. Additionally, by understanding audience demand for a particular show and its related titles, executives can choose which titles to acquire that will not only improve the engagement of their current audience but can also entice new subscribers to their service.
In conclusion, by utilizing demand data to inform their content decisions, entertainment executives can make informed decisions that drive audience engagement, retention, and growth. For example, looking at "The Shrink Next Door" in Canada in February 2024, executives can make decisions that improve performance globally, such as optimizing marketing campaigns, identifying new growth opportunities and markets, and determining the best platforms for distribution. It is clear that demand data is a valuable tool for executives across the industry to guide their strategic decision-making and create successful content.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Shrink Next Door is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Shrink Next Door, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for The Shrink Next Door in Canada. We provide our partners with essential TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.