The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content decisions or acquisition decisions or distribution decisions. One way to do this is by leveraging demand data. Let's take the example of "24 Horas (Chile)" in October 2023 in Chile to see how this data can be used to make informed decisions.
Firstly, demand data can be used to assess the value of a TV series. In the case of "24 Horas (Chile)", we see that it has outstanding demand, with 24.0 times the audience demand of the average show in Chile over the last 30 days. This information can be used to evaluate the economic value of the show to a platform in Chile or to other markets where it is popular.
Demand data can also inform acquisition decisions. For example, we can see that "24 Horas (Chile)" is in the 99.6th percentile in the news genre in Chile in October, meaning it has higher demand than 99.6% of all news titles in Chile. This suggests that acquiring this show could be a good decision for a news-focused platform. Moreover, demand data with information on the shows that fans of "24 Horas (Chile)" also like can be used to identify potential acquisitions or productions that align with the interests of the show's audience.
Additionally, distribution decisions can be informed by demand data. For instance, examining where in the world "24 Horas (Chile)" is most in-demand can help determine where the show should be distributed. In this case, Chile is the number one market globally for "24 Horas (Chile)" with outstanding audience demand of 2.4x. Platforms looking to expand their presence in Chile could benefit from the popularity of the show.
Programming decisions can also be made using demand data. For example, tracking changes in demand over time can help identify trends and make programming adjustments accordingly. In the case of "24 Horas (Chile)", we see that its demand has been decreasing recently, which could be an indication that some changes need to be made to maintain audience interest.
Lastly, demand data can be used to answer questions like "How popular is my show in this market or any other market in the world?" or "What genres are resonating most with my current audience?" The insights provided by global demand data can help executives understand their audience and guide programming and acquisition decisions.
In conclusion, demand data can be a valuable tool for entertainment executives to make more informed decisions. By analyzing demand data, executives can assess content value, inform acquisition, distribution, and programming decisions. The insights provided by demand data can help executives align their content strategy with audience interests, which can lead to increased engagement and growth for their platforms.
This is 24 Horas (Chile)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 24 Horas (Chile) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVN Chile‘s 24 Horas (Chile) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVN Chile and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 24 Horas (Chile), for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Nov. 27, 2023, 1:03 p.m. PST using demand metrics from Parrot Analytics for 24 Horas (Chile) in Chile. We provide our partners with smart content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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