The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's crowded entertainment marketplace, entertainment executives need to consider many variables when making decisions about content acquisition, production, distribution, and programming. One critical variable that can no longer be overlooked is audience demand data. Parrot Analytics can provide executives with real-time insights about how their content is performing in various markets across the globe and how it compares to other shows in the same space. Here we will use 24 Horas (Chile) data from Spain in February 2024 as an example to illustrate how executives can leverage demand data to make informed decisions.
Firstly, using demand data, one can measure the value of a TV show, whether it is an individual series or an entire library. The Parrot Analytics content valuation system is powered by global content demand and supply, and it reveals the dollar value contribution of any title to any platform in any region. Decision-makers can hence determine how much to spend on content by quantifying the platform-specific marginal revenue contribution of a specific title and how it drives engagement across the rest of the catalog. In the case of 24 Horas (Chile), its demand was 2.9 times the average show in Spain over the last 30 days, indicating its significant value in the Spanish market.
Secondly, executives can use demand data to inform content acquisition decisions. For instance, by examining the top 10 global markets where "24 Horas (Chile)" was most in-demand over the last 30 days, decision-makers can figure out what type(s) of content exhibit opportunity to acquire or produce and for which regions. In this context, Chile is 24 Horas (Chile)'s number one market globally, and following, it is Mexico and the United States based on its high demand.
Thirdly, using demand data can help inform programming decisions. As 24 Horas (Chile)'s demand has increased recently and peaked in late February 2024 in Spain, executives may consider the best release strategy for the show. If the show's demand is maintained over time – as it is for "24 Horas (Chile)" – it can be leveraged over multiple windows to maximize the lifetime value of the show. In addition, demand data can offer insights into which titles should be acquired to keep the current audience happy and attract new subscribers. As for 24 Horas (Chile), since it outperforms the demand of the average TV show (1x) in each of the markets, except Argentina and Colombia, it indicates its potential to grow subscribers' base in those regions.
Lastly, using demand data can inform distribution decisions. For instance, as Shows with good demand and that outperform the average series by far could be considered as those for which it's worth investing in broadcasting rights. Using the demand data for 24 Horas (Chile), one can determine which platforms and networks are thebest fit for the show.
In conclusion, entertainment executives need to leverage demand data to make informed decisions about content acquisition, production, distribution, and programming, considering the global market. By analyzing demand data, executives can gain real-time insights into audience demand, the value of their content, and decide how to grow their businesses to achieve their goals efficiently and effectively.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. TVN Chile, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 24 Horas (Chile).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 24 Horas (Chile) from partners like TVN Chile.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 24 Horas (Chile)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TVN Chile to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from TVN Chile by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 24 Horas (Chile). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TVN Chile to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 24 Horas (Chile)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TVN Chile by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 24 Horas (Chile), including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TVN Chile‘s 24 Horas (Chile) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVN Chile and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 24 Horas (Chile), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for 24 Horas (Chile) in Spain. We provide our partners with deep OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.