The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help inform your content, acquisition, distribution, and programming decisions. Demand data is a powerful tool that provides insight into how popular a show is and how its audience demand has been trending over time. By analyzing the demand data for "60 Days In: Narcoland" in Germany, we can see how demand data can help you make informed decisions.
One way that demand data can be used is to assess the value of a particular title to a platform, which is known as content valuation. In the case of "60 Days In: Narcoland", its audience demand in Germany was 3.1 times the average show in Germany over the last 30 days. By understanding the show's value, you can make more informed decisions on how much to spend on content acquisition for the platform you are working on.
Another use for demand data is determining global appeal and targeting the right markets for distribution. In the case of "60 Days In: Narcoland", it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Germany is the show's number one market globally, followed by Denmark. By understanding the show's strength in these regions, you can make more informed decisions on how to distribute and market the show globally.
Demand data can also be used to optimize marketing campaigns and strategies. In the case of "60 Days In: Narcoland", demand for the show spiked in late March 2024 in Germany, indicating that its marketing campaign at that time was effective in increasing audience interest. By analyzing this demand, you can make more informed decisions on how to allocate marketing funds for upcoming TV shows.
Furthermore, demand data can be used to determine the quality of content to acquire or produce. In the case of "60 Days In: Narcoland", it has a higher demand than 97.9% of all documentary titles in Germany in March 2024. By understanding the genre that resonates well with audiences, you can make more informed decisions when it comes to acquiring or creating content based on the tastes of your audience.
Finally, demand data can help you keep track of how audience demand for a particular show is evolving over time. In the case of "60 Days In: Narcoland", its demand has been increasing over the last 30 days compared to its demand of 2.2 times the average over the last 90 days. This indicates that the show has recently gathered more popularity, which could inform programming decisions like increasing the promotion of reruns of the show or airing the show more frequently.
In conclusion, demand data is a powerful tool that can help entertainment executives make informed decisions when it comes to content, acquisitions, distribution, and programming. By analyzing the demand data for a show like "60 Days In: Narcoland", executives can get a comprehensive view of how popular a show is, how it has been performing across different markets, and how to make informed decisions that are based on data.
60 Days In: Narcoland's travelability to Germany in the last 30 days is 54%, which means that the audience demand for 60 Days In: Narcoland is 54% of the demand in its country of origin, United States. Click through to another market to discover how well 60 Days In: Narcoland travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. a&e, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 60 Days In: Narcoland.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 60 Days In: Narcoland from partners like a&e.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for 60 Days In: Narcoland? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as a&e to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from a&e by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 60 Days In: Narcoland. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as a&e to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 60 Days In: Narcoland), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 60 Days In: Narcoland, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular a&e‘s 60 Days In: Narcoland is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 60 Days In: Narcoland, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for 60 Days In: Narcoland in Germany. We provide our partners with deep entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.