The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed decisions when it comes to content acquisitions, programming, and distribution. The analysis of "90 Day Diaries" in Germany for the month of March 2024 provides valuable insights that can inform your strategic decision-making.
Using demand data, we can estimate the value of "90 Day Diaries" and determine whether it is worth acquiring or distributing. The show has an audience demand of 2.2 times the average show in Germany over the last 30 days, which is well above the 90th percentile. Demand for this show has been increasing recently, and it achieved the peak rank of #1100 in Germany, with a significant jump in rank of 660 spots during March. These factors suggest that "90 Day Diaries" has a strong potential for audience engagement and can be a lucrative asset for a platform. You can use Parrot Analytics' content valuation system to determine the value of the show and the ROI it can bring to your platform.
Demand data can also inform your programming decisions. "90 Day Diaries" ranks at the 94.9th percentile in the reality genre in Germany, suggesting that it is more popular than 94.9% of all reality titles in the country. You can use this information to program a lineup of reality shows that appeals to audiences in Germany. Additionally, you can use the insights provided by the Parrot Pulse, which measures a show's global performance across six dimensions, to inform the programming strategy. "90 Day Diaries" has good momentum, indicating that its pace of growth is healthy. Its longevity is okay, suggesting that it can maintain audience demand over time. However, the show's travelability is poor, meaning that its international demand is lower than expected. You can use this insight to tweak the show's international distribution strategy and focus on markets where it has high demand.
Demand data can also inform your content acquisition strategy. Other shows that fans of "90 Day Diaries" also like are "90 Day Fiance: The Other Way", "90 Day: The Single Life", "Last Week Tonight With John Oliver", "Married At First Sight (US)", "Love Is Blind", "This Is Life With Lisa Ling", "Rick And Morty", "FBI: International" and "Law & Order". You can use this information to acquire similar content or work with talent agencies to partner with the stars of these shows. Furthermore, by examining the show's top 10 global markets in terms of demand, you can identify opportunities to expand its reach and acquire additional content that appeals to these markets.
In conclusion, demand data is a powerful tool for TV executives, and Parrot Analytics provides a comprehensive suite of tools and insights that can support your strategic decision-making. By using demand data to inform content acquisitions, programming, and distribution decisions, you can increase audience engagement, attract new subscribers, and maximize the value of your content.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90 Day Diaries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s 90 Day Diaries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day Diaries, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for 90 Day Diaries in Germany. We provide our partners with extensive content capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.