The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV or entertainment executive, leveraging demand data analytics can be an efficient way to make accurate and informed content decisions, whether it is for acquisition, distribution, or programming. "90 Day Diaries" is an excellent example of how demand data can provide valuable insights into a show's performance.
Content valuation relies on the demand data to answer complex questions about the value of a title, what its worth is to any platform, in any region, and how a title drives engagement across the rest of the catalog. Using demand data, the decision-makers can calculate the margin revenue contribution of a title, its ability to drive subscriptions, and mitigate churn, and even assess the ROI of a specific title for any given platform.
One of the critical insights that demand data provides is an understanding of the audience's preferences and behaviors, revealing what genres or topics they enjoy the most. We can use this to make more informed decisions about what type of content to acquire or what type of original content to produce. For example, "90 Day Diaries" fits perfectly in the reality genre where it ranks at the 96th percentile. Besides, we learn that fans of "90 Day Diaries" also watch shows like "Last Week Tonight With John Oliver" and "Married At First Sight (US)."
Knowing the geographical performance of the show is equally critical. Demand data provides insights into how the show is doing in different markets globally. For example, we learn that "90 Day Diaries" was the most popular in the United States, followed by Canada, Sweden, Australia, Netherlands, United Kingdom, Romania, Mexico, and Germany. The demand data shows that the show outperforms the demand of the average show by 3.9x in the United States, indicating that content distribution in the US market is essential for increased viewership and profitability.
Another valuable insight that demand data offers is momentum, which measures the pace of content growth. As per the analysis provided, "90 Day Diaries" momentum is strong, indicating that the show is increasing in popularity. Combining this information with other data insights such as the show's longevity, travelability, and franchisability can help leverage its popularity to make informed content decisions such as considering a "90 Day Diaries" spinoff in the countries it's most in-demand or increasing advertising spend to gain exposure and increase reach.
In summary, the demand data analytics provided about "90 Day Diaries" can help entertainment decision-makers to make more informed content decisions by understanding the audience's preferences, the show's performance in different markets globally, and its growth momentum. These insights enable decision-makers to make informed decisions about content acquisition, programming, and distribution, ultimately leading to increased viewer engagement, loyalty, and profitability.
This is 90 Day Diaries's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 90 Day Diaries travels internationally.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90 Day Diaries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s 90 Day Diaries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day Diaries, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for 90 Day Diaries in the United States. We provide our partners with smart media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.