The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you want to ensure that your platform stays competitive in the market, and that its content is relevant and valuable to its subscribers. Information on audience demand provides valuable insights for making informed decisions on content valuation, acquisition, programming, and distribution. This is where Parrot Analytics comes in; leveraging demand data to help you make informed decisions as to what content your platform should offer.
Using "Better Call Saul" as an example, the demand data reveals that the show is in high demand in Germany, with 14.2 times the audience demand of the average show in Germany over the last 30 days. Additionally, its travelability is outstanding, suggesting the show may perform well in other markets. Being globally popular and having high travelability ratings indicate that the show can provide high value and serve as a strategic asset for any streaming platform.
Furthermore, the downward trend in demand in Germany might suggest audiences are becoming less interested in "Better Call Saul" in that specific market. This reveals that while the show has high demand, it could trend downwards if not well-monitored, and it might be valuable to optimize its release strategy and pricing. Evaluating the performance of a title allows executives to keep track of its performance over time, make necessary adjustments as the need arises, and optimize future content investments.
Demand data also reveals that fans of "Better Call Saul" like shows such as "Breaking Bad," "The Mandalorian," "South Park," and "Futurama," among others. This data is useful in creating recommendations or even partnerships that increase subscriber engagement on a platform. Additionally, while "Better Call Saul" boasts exceptional demand in most markets, it’s best performing markets include the United States, Russia, China, Canada, the United Kingdom, Germany, France, Switzerland, and Australia. This information provides data driven insights into which markets and regions should be given priority when launching a content or marketing campaign.
Finally, demand data informs content valuation regarding "Better Call Saul," and how it contributes to the value of a streaming service's content library. It reveals the show has maintained exceptional audience demand over an extended period of time, indicating it has a more extensive shelf life and can be relied on to require less marketing spend. This well-performing series can be used to strategize audience acquisition and retention, therefore increasing revenue for the platform.
Overall, leveraging the power of demand data to provide detailed insights can help entertainment executives make the best decision to optimize viewer engagement, retention and subscriptions, create valuable partnerships, ensure global expansion, and optimize content investments.
Better Call Saul's travelability to Germany in the last 30 days is 56%, which means that the audience demand for Better Call Saul is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Better Call Saul travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Better Call Saul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Call Saul, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Better Call Saul in Germany. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.