The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
OTT, SVOD, TV production, content distribution, and linear/pay TV executives can leverage demand data to make more informed decisions regarding content acquisition, distribution, and programming. One example of this is the show "Black Lightning," a superhero TV series produced by CW and Greg Berlanti. By analyzing its performance in Germany for the month of March 2024, we can see how demand data can be used to aid business decisions.
One way that demand data can help in content valuation is through calculating the dollar value contribution of a title to any platform in any region. In the case of "Black Lightning," we can use its demand levels to determine its valuation. The show has an impressive demand of 6.4 times the average show in Germany over the last 30 days, indicating that it holds significant value. Furthermore, only 8.6% of all TV shows have achieved this level of demand, suggesting that "Black Lightning" is a strategic asset for any platform that secures the series' streaming rights in Germany. Its good performance levels in Germany also indicate that the series is worth investing in as an acquisition-driving title.
Demand data can also provide information about a series' global appeal, as evidenced by "Black Lightning's" performance in different markets worldwide. In addition to Germany, the show has achieved good audience demand levels in other countries such as South Korea, France, and Spain. Therefore, content distributors can use demand data to determine the value of a content library to a platform over time.
Furthermore, demand data can be used in optimizing a show's release strategy, pricing, and marketing campaign, as well as identifying under-monetized titles, and mapping local whitespaces. For example, the Parrot Pulse for "Black Lightning" reveals that its reach, i.e., the number of people expressing demand for a show, is outstanding. The show also outperformed the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, which can be an important insight for content distribution decisions.
Demand data can also inform decisions concerning supply and demand by providing insights into content trends and popularity, as well as measuring audience retention and subscriber acquisition. For instance, demand for "Black Lightning" decreased in Germany by 7.3% during March 2024. This can be an indication of potential audience churn that content executives should keep an eye on, and investigate ways to reduce, such as through targeted marketing campaigns or partnerships with relevant brands.
Finally, analyzing demand data can inform decision-making around the expanding of content IPs, as well as creating spin-offs or franchises. It can also reveal the cultural zeitgeist and how a show measures up against other titles. For "Black Lightning," franchiseability (spin-off potential) is good, indicating that there may be opportunities to further monetize the IP. Likewise, the show's performance relative to its rank and competitors in Germany indicates its momentum is okay and that it is holding up well since it premiered.
In conclusion, demand data can be crucial in aiding content executives in making informed decisions around content acquisition, distribution, programming and for determining a show's value through content valuation. Parrot Analytics' content valuation system, powered by global demand and supply data, can help media executives calculate the ROI of a title and measure the show's ability to drive subscriptions or reduce churn.
Black Lightning's travelability to Germany in the last 30 days is 155%, which means that the audience demand for Black Lightning is 155% of the demand in its country of origin, United States. Click through to another market to discover how well Black Lightning travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Black Lightning.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Black Lightning from partners like the cw.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Black Lightning? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Black Lightning. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Black Lightning), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Black Lightning, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Black Lightning is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Lightning, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Black Lightning in Germany. We provide our partners with meaningful media industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.