The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can provide valuable insights to help you make more informed decisions about content, acquisition, distribution, and programming. This is illustrated in the case of "Blue Eye Samurai" where demand data can be used for content valuation, programming, and distribution purposes.
One of the key insights that can be drawn from analyzing the demand data for "Blue Eye Samurai" in Germany is that it has 5.0 times the audience demand of the average show in Germany over the last 30 days. This can be used to infer that the show is resonating well with audiences in the country, which could be a basis for content valuation for the show using demand data. Similarly, its rank relative to other shows sheds light on its performance.
Another significant insight is that the show is doing well in relation to other titles in the drama genre, with higher demand than 97.1% of all drama titles in Germany. This highlights the unique appeal of the show to the German audience, which can be used for acquisition or distribution purposes.
Furthermore, the top 10 global markets where "Blue Eye Samurai" is most in-demand over the last 30 days points towards opportunities for distribution deals in countries with high demand, while leveraging its existing popularity in other markets could also be a feasible strategy.
Demand data also sheds light on the behavior of audiences over time, with information gleaned from Parrot Analytics' measures such as travelability, momentum, franchise potential, reach, and longevity. For example, in March 2024, audience demand for the show has decreased in Germany by 16.3%. Further, though demand for the show peaked at 15.4 times the average over the course of the entire year, it peaked at 7.3 times the average in the last 30 days, indicating a growing fanbase. This data can be used for programming purposes, such as scheduling the show at peak times when there is more audience demand.
In summary, demand data can provide essential insights for entertainment executives for content valuation, acquisition, distribution, and programming decisions. As demonstrated by analyzing the demand data for "Blue Eye Samurai" in Germany, executives can use this data to better understand existing and potential audiences, the unique appeal, and how demand changes over time across various markets, helping to make more informed and effective business decisions.
Blue Eye Samurai's travelability to Germany in the last 30 days is 42%, which means that the audience demand for Blue Eye Samurai is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Blue Eye Samurai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Blue Eye Samurai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Eye Samurai, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:05 p.m. PST using global television demand metrics from Parrot Analytics for Blue Eye Samurai in Germany. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.