The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the success of your content is determined by audience demand. You want to create, buy, distribute and program content that will be popular with your target audience. This is where demand data comes into play and why you should put demand data at the forefront of your business decisions.
Let's consider the example of "Central Park". With 2.2 times the audience demand of the average show in Germany over the last 30 days, demand for "Central Park" is good. This is a key valuation metric as it provides a dollar-value contribution to any content, allowing you to understand the worth of your content in a particular market. Only 8.6% of all TV shows achieve this level of demand, emphasizing its success.
Furthermore, compared to its demand of 1.5 times the average over the last 90 days, demand for this show has been increasing recently, making it a promising investment, and indicating the show is expanding incredibly well on various platforms.
To help you better understand the appeal of "Central Park", demand data can also help you identify titles within the same genre that have similar fan bases to the show. In this instance, it has been shown that fans of "Central Park" also like "Rick and Morty", "The Orville", "The Simpsons", "Family Guy", among others. This information can help with acquisition, distribution and programming decisions, as it can guide you to similar content for your target audience.
The Parrot Pulse for "Central Park" provides further insights, measuring the show's overall performance globally. This measures six dimensions, which include audience demand, travelability, longevity, momentum, franchisability and reach. While this show achieves good audience demand across all platforms globally, travelability, a measure of international demand relative to the home market, could be improved.
Additionally, audience demand decreased for the title over the course of a year, as it peaked at 6.5 times the average over the last 30 days, compared to its peak of 10.8 times the average over the larger period. Longevity, measured by how well the audience demand is maintained over time, is good, and franchisability, spin-off potential, is poor.
Lastly, when looking at the global market for Central Park over the last 30 days, it outperforms the average TV show in each of the top 10 markets, indicating that its appeal is international and not only confined to the US. The show has even achieved good audience demand in Switzerland, France, Hong Kong SAR China, Romania and Germany, highlighting its local and global appeal.
In conclusion, using demand data as a key valuation metric provides insight into how your content is performing in the marketplace. By examining other factors such as trend indicators and identifying similar content, you can make informed decisions that will optimize the value of your content for your target audience. Ultimately, as an entertainment executive, using demand data will help guide your programming, distribution, acquisition and investment decisions to provide popular content that will maintain and even attract new audiences.
Central Park's travelability to Germany in the last 30 days is 32%, which means that the audience demand for Central Park is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Central Park travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Central Park is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Central Park, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Central Park in Germany. We provide our partners with comprehensive entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.