The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is critical in helping content executives in making informed decisions on content acquisition, distribution, and programming. Parrot Analytics measures the global performance of TV series, including "Warehouse 13," and provides insights on different dimensions that support various decisional processes. Here are some questions that demand data can answer:
- Content valuation uses demand data to answer how much a series is worth, the value of a content library, and the baseline value of a title. For instance, comparing the demand for "Warehouse 13" to the average title in Germany reveals 3.4 times higher demand than the average and shows its value as relatively good.
- Demand data enables content executives to evaluate the performance of a show across different markets, answering questions such as how popular a show is in specific markets and the industry's perception of the show. For example, some of the countries where "Warehouse 13" is most in-demand include the US and Switzerland. Comparing the demand across multiple markets helps executives to determine the best markets to target for the distribution of content.
- Demand data assists in programming decisions by uncovering audience preferences, helping executives to identify genres that resonate with the audience, and how to optimize marketing campaigns. For "Warehouse 13," the audience's adherence to the drama genre indicates a preference for this genre, encouraging producers to invest in such content.
- Demand helps in programming decisions by optimizing the release strategy and pricing. For instance, measuring the demand's pace of growth helps determine the appropriate timing for release and pricing. For example, the spike in the late March 2024 for Germany can help executives optimize the release strategy carefully by making it coincide with the peak period of demand.
- Demand data aids in content acquisition decisions, indicating titles that attract and retain subscribers, answering questions such as how much a series is worth, and its ability to drive subscriptions. Assessing the demand's momentum for a specific title, such as "Warehouse 13," assists in predicting its future popularity and acquiring such content.
In summary, with appropriate metrics such as those provided by Parrot Analytics, content executives can make well-informed decisions about content acquisition, distribution, and programming, ensuring that they invest in high-demand and popular content that attracts and retains subscribers.
Warehouse 13's travelability to Germany in the last 30 days is 34%, which means that the audience demand for Warehouse 13 is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Warehouse 13 travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. syfy, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Warehouse 13 from partners like syfy.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Warehouse 13? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as syfy to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as syfy to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warehouse 13), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as syfy by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Warehouse 13, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Warehouse 13 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warehouse 13, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Warehouse 13 in Germany. We provide our partners with comprehensive television industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.