The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content decisions. In particular, by using demand data we can quantify the potential monetary value of specific titles or libraries to a platform. Let's examine "Dark Side of Comedy" in December 2023 in Germany as a case study to show how demand data can be used to make more informed distribution, acquisition, or programming decisions.
By analyzing audience demand for "Dark Side of Comedy" in Germany, we can see that its demand is good, with 2.5 times the audience demand of the average show over the last 30 days. Moreover, only 8.6% of all TV shows have this level of demand in the country. This indicates that "Dark Side of Comedy" could be a valuable asset for a platform and thus contribute positively to its overall content valuation. The show's demand has also been increasing recently, which is a positive signal for executives interested in acquiring or distributing the show.
The Parrot Pulse for "Dark Side of Comedy" provides another way to evaluate the show's global performance. In terms of audience demand across all platforms, it appears okay, whilst its travelability is poor. Furthermore, it has poor longevity and franchisability, but good momentum and poor reach.
Another useful piece of information that can be gathered from demand data is the kind of content that is popular with its audience. For instance, other shows that fans of "Dark Side of Comedy" also like are "Jersey Shore: Family Vacation", "Slow Horses", "The Kardashians", "The Eric Andre Show", "The Offer", among others. With this information, executives in charge of distributing, acquiring, or programming content can make more informed decisions about which titles to promote and cross-promote to keep their audience happy on their platform.
The show's popularity in different countries can also help executives evaluate the show's potential international reach. For example, although its demand in Germany is good, it is only at 28% of the demand in its country of origin, the United States. By analyzing audience demand in the top 10 global markets where "Dark Side of Comedy" is most in-demand over the last 30 days, we find that the TV series outperforms the demand of the average TV show (1x) in each of these markets. Its number one market globally is the United States, where the show achieved outstanding audience demand of 5.3x.
To sum up, audience demand can provide valuable insights to entertainment executives working at any level. By understanding the show's audience demand, comparing the performance of shows within the same genre, analyzing potential content opportunities and valuing content that has relevance to a particular audience, executives can make more informed decisions about acquisition, distribution, programming, and marketing of content, and thus maximize their ROI.
Dark Side Of Comedy's travelability to Germany in the last 30 days is 7%, which means that the audience demand for Dark Side Of Comedy is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Dark Side Of Comedy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Vice TV‘s Dark Side Of Comedy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Vice TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Side Of Comedy, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Dark Side Of Comedy in Germany. We provide our partners with deep television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.