The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical in making informed decisions about a TV series. Let's use "Deadliest Catch" as an example to demonstrate how demand data can provide insight into content valuation, and other decisions that may impact acquisition, distribution, and programming.
Regarding content valuation, Parrot Analytics' valuation system, which utilizes demand data, can reveal the dollar value contribution of a title to any platform in any region. By analyzing its demand metrics in Germany over the last 30 days, we can conclude that "Deadliest Catch" is worth more than the average TV show in the country. Its demand is highly exceptional, 7.0 times more than the average show and only 8.6% of all TV shows have this level of demand. In the documentary genre, the show ranks at the 99.3rd percentile, meaning it has a higher demand than 99.3% of all documentary titles in Germany.
Demand data can also help inform acquisition decisions. By examining the top 10 global markets where "Deadliest Catch" is most-in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets. "Deadliest Catch" has an outstanding audience demand (13.0x) in the United States, indicating that it would be valuable to consider securing the streaming or broadcast rights for the show in U.S. markets. Similarly, while "Deadliest Catch" has good demand (7.0x) in Germany, it has higher demand in other markets such as Australia, Canada, Netherlands, United Kingdom, Romania, and Norway, which may indicate that there is more growth potential available for the show in these markets.
When considering programming decisions, the audience demand of a TV show can be a valuable indicator to identify trends and make informed decisions on production schedules. "Deadliest Catch" has a high momentum, with a pace of growth that is outstanding and franchisable spin-off potential. This means that the show continuously attracts new audiences and has the potential to expand the franchise. However, the show's demand in Germany decreased by 28.9% during March 2024. This indicates that while the show's longevity is exceptional, there may be a need to assess whether the show's format or production strategy still resonates with the German audience.
Finally, understanding the audience's content preferences and viewing behavior through the lens of demand data can help inform distribution decisions. The show's Parrot Pulse reveals outstanding worldwide audience demand across all platforms. This may indicate that the show would perform well if it were made available across multiple streaming or broadcast platforms. By using demand data, entertainment executives can optimize the distribution strategy of a TV series, ensuring it reaches the right audiences on the right platforms.
In conclusion, demand data is a powerful tool to help entertainment executives make informed decisions about a TV series. It can provide valuable insights into content valuation, acquisition, distribution, and programming decisions. By analyzing the demand trends of a TV show, such as "Deadliest Catch" in Germany, executives can identify growth opportunities, evaluate production and distribution strategies, and ultimately maximize the commercial potential of a TV series.
Deadliest Catch's travelability to Germany in the last 30 days is 50%, which means that the audience demand for Deadliest Catch is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Deadliest Catch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Deadliest Catch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadliest Catch, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Deadliest Catch in Germany. We provide our partners with deep OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.