The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, audience demand is a critical factor to consider when making content, acquisition, distribution, and programming decisions. Using Parrot Analytics' demand data can help TV decision-makers make informed decisions about their projects, as illustrated by the example of the "Hard Quiz" show in Germany in December 2023.
Content Valuation: Parrot Analytics' content valuation system can help determine the worth of a show, and the dollar value contribution of any title in any region. Using demand data, the value of the "Hard Quiz" show could be appraised for Germany, which indicates good demand.
Programming and Acquisition decisions: When acquiring or producing content, TV executives need to know which genre fans are interested in an individual market. The demand data for the "Hard Quiz" show indicates that it has higher demand than 96.5% of all variety titles in Germany, making it a good fit for that market.
Subscriber retention and acquisition: Having demand data for shows, service providers can determine what titles to buy to acquire or retain customers. Using the demand data for the "Hard Quiz" show, TV executives can ascertain which shows may keep the current audience excited or which ones to buy to attract a new audience.
Targeting the right platform for distribution: Using demand data, TV executives can determine which platform would be suitable for the respective shows they have. TV executives can use the demand data for the "Hard Quiz" show to plan where to distribute it and ensure it reaches the right audience.
Optimizing the release strategy and pricing: With demand data, TV executives can tell the right release strategy and pricing model to use for their content. For example, demand data for the "Hard Quiz" show indicates that it spiked in late December 2023, which can inform a suitable marketing campaign, and a higher demand means that the pricing can be significantly higher, without affecting its popularity.
The Parrot Pulse for "Hard Quiz" provides an independent measure of its global performance across six dimensions, which is another valuable insight when making informed decisions. In the case of the "Hard Quiz" show, its global performance across platforms is alright, and its longevity and momentum are good, indicating that it could be a long-lasting and growing show.
In conclusion, using demand data can help entertainment executives make more informed decisions when it comes to content valuation, acquisition, distribution, programming, subscriber retention, and acquisition. The example of "Hard Quiz" show in December 2023 in Germany illustrates how demand data can inform decisions, for instance, by tailoring marketing campaigns, optimizing pricing, or choosing the right platform for content distribution.
Hard Quiz's travelability to Germany in the last 30 days is 19%, which means that the audience demand for Hard Quiz is 19% of the demand in its country of origin, Australia. Click through to another market to discover how well Hard Quiz travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Hard Quiz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hard Quiz, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Hard Quiz in Germany. We provide our partners with smart TV industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.