The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make informed decisions about content, acquisition, distribution, and programming that resonate with your global audience. With the help of demand data, your strategic decisions can be well informed and precise. For instance, analyzing the demand data for "Hell on Wheels" in March 2024 in Germany can give you numerous insights on how this TV series is performing and how you can make informed decisions regarding acquisition, distribution, or programming.
Firstly, demand data can help in understanding the audience's affinity for "Hell On Wheels" compared to the average TV show in Germany. The show's demand of 2.6 times the average show in Germany over the past 30 days indicates that audience demand for "Hell On Wheels" in Germany is good. Such insights can be used to evaluate content valuation for the platform. With this baseline value of the title, the platform can evaluate its worth for distribution or acquisition.
Secondly, the demand data for "Hell On Wheels" can be used to benchmark the show's performance against the competition. With a rank of #799 in Germany, the show is performing well and has moved up its rank by 20 spots during March. Moreover, the TV series ranks at the 94.5th percentile in the drama genre in Germany, which means that it has higher demand than 94.5% of all drama titles in Germany. By knowing the competitive landscape, it is easier to evaluate the acquisition or distribution of such titles effectively.
Thirdly, the Parrot Pulse for "Hell on Wheels" provides an independent measure of the show's global performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. The metrics show that the global audience demand for "Hell On Wheels" on all platforms is excellent and is performing well in terms of longevity and momentum. Franchisability and travelability are okay, but the show's reach is good, which means it can attract new subscribers to the platform.
Fourthly, the data can also indicate trends that can help make essential decisions related to acquisition, distribution or programming. For example, the decrease in audience demand in Germany by 7.4% from March's peak illustrates that the show may have limited potential for growth. The increase of 5.2% in demand over the last 30 days shows that the show is becoming more popular, and the platform can act accordingly to reinforce the trend.
Finally, analyzing data across the top ten global markets where "Hell on Wheels" is most in-demand indicates that this TV series outperforms the average TV show in each of these markets, and the show is well-liked among a global audience. Combining this information with insights into the competitive landscape and the show's pulse metrics can help make informed decisions on acquisition, distribution, programming, or content creation.
Overall, demand data from Parrot Analytics can provide entertainment executives with powerful insights to evaluate TV series' popularity, gain in-depth knowledge of audience interests, and make informed decisions about acquisition, distribution, programming, and content creation.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Hell On Wheels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hell On Wheels, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Hell On Wheels in Germany. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.