The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are often faced with decisions surrounding content acquisition, distribution, and programming. These decisions are crucial for the success of your platform, and demand data can help you make more informed decisions. To illustrate this point, let's examine the TV series "Hell on Wheels" and how demand data can help you make more informed content decisions.
Content Valuation:
One of the primary questions you might have as a TV executive is, "How much is my show worth?" Understanding content valuation is essential, and demand data can be harnessed to calculate the value of any title. Using Parrot Analytics' content valuation system based on demand data can provide you with valuable insight about a title's dollar value contribution to your platform in any region. Here, we see that "Hell On Wheels" had a good demand in France in March 2024, with 4.8 times the audience demand of the average show. This suggests that the series has a positive economic valuation, which can be further leveraged to acquire or distribute the content.
Acquisition Decisions:
Another crucial decision for TV executives is to acquire the right content to retain and enlarge the audience. "Hell on Wheels" generated higher demand than 96.7% of all drama titles in France. It also featured in the top 10 global markets where it is most in-demand. The TV series has good demand in all countries, including the United States, Spain, the Netherlands, Canada, Germany, Russia, China, and Poland. You can use such insights to make an informed decision on which regions to target for future content acquisition or distribution deals.
Programming Decisions:
Understanding the performance of a TV series over time is another crucial decision for TV executives. As such, it is essential to examine a show's demand on a rolling year basis vs the last 30 days to understand its recent performance and popularity. According to the Parrot Analytics report, "Hell on Wheels" had peak demand exceeding nine times the average over the entire year, while it peaked at 7.4 times the average in the last 30 days. The show's average demand on a rolling year basis was 1.9 times the average title, compared to 4.8 times the title average for the past 30 days, indicating an ongoing and rapid increase in popularity.
Distribution Decisions:
TV executives come across the challenge of identifying the right distribution partner for a TV series. To overcome this issue, understanding a series' franchisability and travelability could help. According to Parrot Analytics, the travelability of "Hell On Wheels" was okay, indicating that it has an average potential to travel, while the franchisability was found to be okay, indicating a considerable possibility of spinoffs.
In conclusion, TV executives need to make informed content acquisition, distribution, and programming decisions to ensure the success of their platforms. Demand data can provide valuable insights about a show's popularity across different territories, its economic valuation, and its potential for spin-offs. In the case of "Hell On Wheels," the data suggests that it is a popular and potentially valuable show that you might want to consider acquiring or distributing in your platform.
Hell On Wheels's travelability to France in the last 30 days is 72%, which means that the audience demand for Hell On Wheels is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Hell On Wheels travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hell On Wheels.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hell On Wheels from partners like AMC.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hell On Wheels? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from AMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hell On Wheels. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AMC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hell On Wheels), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hell On Wheels, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Hell On Wheels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hell On Wheels, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Hell On Wheels in France. We provide our partners with essential TV workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.