The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive or entertainment industry professional, using demand data can assist you in making more informed content, acquisition, distribution, or programming decisions. The Parrot Analytics content valuation system, fueled by global content demand and supply, is an economic valuation system that provides you with dollar values of any title, to any platform, in any region. Valuing content with demand data can provide insights into consumer preferences and assist in determining how much to spend on content, calculating ROI, and assessing a TV series' ability to drive viewer subscription and significantly reduce churn.
If you are looking to acquire content or assess the value of exclusive content, demand data quantifies the platform's specific marginal revenue contribution and a title's influence on the catalog. You can use demand data to determine the show's global reach, value, and market performance. It empowers you to map local white spaces, identify opportunities for acquisition or creation of content, benchmark against competitors, and find international markets to maximize your return on investment.
Let's examine "Iron Resurrection" as an example: with higher demand than 96.0% of all reality titles in Germany in February 2024, the demand for this show is good. The show's global travelability is poor, and its worldwide audience demand across all platforms is average. The show's longevity is stable, and its momentum is likewise okay. Its reach is okay, and its franchisability potential is poor. While the show achieved high demand when weighed against last year's rolling average, its momentum spike was still average. The peak demand was achieved 32.0% more recently than over the past year, indicating that it is experiencing increased popularity.
The show has the highest demand in Romania, followed by the United States. In Germany, the show has good demand, while in Canada, France, Australia, China, Serbia, and South Africa, demand is okay. As the audience's demand for "Iron Resurrection" decreased by 77.0% in Germany during February 2024, using demand data can help you understand the cause of the decline and make an informed data-driven decision to manage the situation.
Understanding the show's franchiseability potential, you may assess whether the content is extensible and therefore has potential for spinoffs or related productions. It would also allow you to identify the show's most popular elements, enabling you to feature these in a marketing strategy to optimize pre-release promotions.
In conclusion, using demand data can provide valuable insights to assist you in making informed content, acquisition, distribution, and programming decisions that align with the market demand. The Parrot Analytics' content valuation system is a powerful tool that helps you value content globally and determine monetization opportunities. By analyzing your content through the lens of demand data, you have the means to make strategic decisions that align with consumer preferences, increase engagement, and generate a higher return on investment.
Iron Resurrection's travelability to Germany in the last 30 days is 50%, which means that the audience demand for Iron Resurrection is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Iron Resurrection travels internationally.
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Acquire the best shows from partners such as motor trend to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Iron Resurrection), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as motor trend by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Iron Resurrection, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular motor trend‘s Iron Resurrection is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for motor trend and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Iron Resurrection, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Iron Resurrection in Germany. We provide our partners with essential content know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.