The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly seeking ways to make informed content acquisition, distribution, and programming decisions. Demand data offers numerous insights that can help you make such decisions and Parrot Analytics can provide you with the tools and data to do so effectively.
For instance, let's consider the example of "IT" in Germany during March 2024. Our analysis indicates that this TV series achieved exceptional demand in that market, with 2.3 times the audience demand of the average show in Germany over the last 30 days. In other words, demand for the series is good, and only 8.6% of all TV shows have achieved this level of demand. Furthermore, compared to its demand over the last 90 days, demand for the show has been increasing recently.
A key insight that can be derived from this data is content valuation. By evaluating the demand for a particular title, executives can gain insights into its worth and the ROI it could potentially generate for their platform. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region, allowing executives to make informed decisions about content investment.
Audience demand for "IT" in Germany has also increased significantly during March, indicating positive momentum for the title. This information is helpful for programming decisions, as executives can use it to assess whether to renew the show and how much to invest in its marketing.
Another insight highlighted by the data is the show's performace in relation to others in the same genre. "IT" ranks at the 93.9th percentile in the drama genre, in March, indicating its higher demand than 93.9% of all drama titles in Germany. This can be particularly useful information for content acquisition, as executives can use it to identify similar titles to add to their catalog.
Finally, examining the top 10 global markets where "IT" is most in-demand over the last 30 days provides insights into its international performance. The show outperforms the demand of the average TV show in each of these markets. Executives can use this information to make informed decisions about content distribution and expansion into new markets.
In summary, demand data can be a powerful tool for entertainment executives seeking to make informed content decisions. By leveraging Parrot Analytics' content valuation system and other demand metrics, executives can determine a title's worth, assess its potential ROI, and make informed decisions about content acquisition, distribution, and programming.
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Acquire the best shows from partners such as abc to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. IT), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as IT, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s IT is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for IT, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for IT in Germany. We provide our partners with smart TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.