The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with valuable insights to make informed decisions related to content, acquisition, distribution, and programming. Let's take a look at the demand data for "Komi Can't Communicate" in Germany for the month of March 2024 and how it can be used to make strategic decisions.
Content valuation: Demand data can help you determine how much a title is worth. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. "Komi Can't Communicate" has 3.2 times the audience demand of the average show in Germany, indicating its potential value.
Valuing IP globally: The demand data can help you identify what content is most popular in your market or on a global scale. "Komi Can't Communicate" ranks at the 97.6th percentile in the romance genre in Germany and has outperformed the demand of the average TV show in the top 10 global markets where it is most in-demand. This insight can help you decide whether to acquire or produce similar content to increase the demand for your platform.
Optimal release strategy and pricing: The demand data of "Komi Can't Communicate" can help you decide how to release your content and at what price. The show has outstanding global audience demand across all platforms and has good longevity, indicating that people are still interested in the show despite it ending its run. This information can help you make strategic decisions on release time and pricing strategies.
Subscriber retention and acquisition: With the decreased in the demand of the show by 59.9% during March, "Komi Can't Communicate" could potentially be losing its current audience. Using demand data, you can identify alternative titles with similar fans or choose new titles that are likely to keep your current audience happy and attract new subscribers to your platform.
Competitive benchmarking: Demand data enables you to compare your content against other titles available on the market. By examining the top 10 global markets where "Komi Can't Communicate" is most in-demand over the last 30 days, you can see how it performs compared to other TV shows. This can give you insight into what content is most popular in different regions and the audience's preferred genres.
In conclusion, by leveraging demand data, entertainment executives can make more informed decisions related to content valuation, global IP valuation, optimal release strategy and pricing, subscriber retention and acquisition, competitive benchmarking, and programming. The case of "Komi Can't Communicate" in Germany shows how demand data can provide valuable insights and guide strategic decision-making processes.
Komi Can't Communicate's travelability to Germany in the last 30 days is 18%, which means that the audience demand for Komi Can't Communicate is 18% of the demand in its country of origin, Japan. Click through to another market to discover how well Komi Can't Communicate travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Komi Can't Communicate is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Komi Can't Communicate, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Komi Can't Communicate in Germany. We provide our partners with essential media industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.