If you are a TV executive looking to acquire content for your OTT or SVOD platform, "Married ... With Children" might be the ideal investment for you. Demand data reveals that the show's popularity has been increasing recently, scoring 75.5% growth in audience demand in December alone. This data also suggests that the show is performing extremely well, compared to other family shows. The show has a higher demand than 97.3% of all the family titles in Germany. Additionally, the show's global audience demand and reach are good, attesting to its widespread popularity.
If you are interested in acquiring the content, content valuation using demand data can give you an accurate estimate of the value of the show in Germany and other global markets. Parrot Analytics has a content valuation system that can help you reveal the contribution of any title to your platform or distribution network. This system is powered by global content demand and supply, so you can assess the value proposition for any title, to any platform, and in any region.
Apart from value proposition, other important insights from demand data such as compatibility with your audience tastes, optimal release scheduling, and acquisition strategies, and competitor benchmarking, all can be used to make informed decisions. For example, you can leverage the affinity analysis to see the right talent to associate with to expand your audience reach. In "Married ... With Children"'s case, this show has spikes in demand in many countries in the last 30 days. It outperforms the demand of the average TV show in each of these markets, including in its home country, and the United States showed the highest audience demand with 5.1x. This information could help you tailor your acquisition strategy to focus more on these in-demand regions.
If you are a TV production company or talent agency, demand data can also help you produce content or develop new talent that fits global audience demand. For example, understanding what shows share an audience overlap with "Married ... With Children" such as "Two And A Half Men", "The Simpsons", and "Family Guy", can give you insights into certain genres that are popular and have tasted clusters with your potential audience.
Finally, if you are a linear network or pay-TV network, "Married ... With Children" could be a good addition to your library given its longevity and franchisability. Demand data reveals that the show has strong staying power, and it is part of a franchise with spin-off potential. So, if you have a library with shows matching "Married ... With Children" demographics, this data can help improve your library content optimization strategies, increase engagement, and retain customers with the franchise.
