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Using Demand Data to Make Informed Content Decisions: Analyzing the Performance of 'Married ... With Children' in Germany in January 2024

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Parrot Analytics Insights - January 2024

If you're an entertainment executive looking to make informed decisions about content acquisition or distribution, understanding audience demand can be a valuable tool. In the case of "Married ... With Children" in Germany during January 2024, analyzing the show's demand data can provide insights into its popularity, performance, and potential.

One key question that demand data can help answer is, "How well is my show performing in a particular market?" In this case, we can see that "Married ... With Children" had good audience demand in Germany during January 2024, with 3.8 times the audience demand of the average show in the country. However, demand for the show decreased by 56.5% during that month, something content distributors should be aware of for their content scheduling.

Another question that demand data can address is, "What genres are resonating most with my current audience?" In the case of "Married ... With Children," we know that the show ranks at the 96.8th percentile in the family genre in Germany, suggesting that this type of content is of interest to a significant number of viewers in the country.

Demand data can also help with decision-making around content valuation. By analyzing audience data, one can estimate the value of a TV series to a particular platform, which can inform choices about content acquisition and programming decisions. For "Married ... With Children," it's clear that the show has a sustained level of global demand, scoring outstanding for longevity. Additionally, its reach is good, meaning that a lot of people are expressing demand for the show.

Finally, demand data is valuable for assessing the potential of a show for future monetization, spin-offs, franchisability, and reach. While "Married ... With Children" is a relatively old show, demand for it is still high in many markets, suggesting that there is still untapped potential in the series.

In summary, analyzing audience demand data can provide valuable insights for entertainment executives making decisions about content acquisition, distribution, and programming. In the case of "Married ... With Children" in Germany during January 2024, demand data reveals strong demand, particularly for family genre content, but with a recent drop in audience demand. Moreover, the show's past and current performance can indicate its potential for future monetization and franchisability.

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