If you are working in the TV industry, one of the most important things you need to be aware of when it comes to content decision-making is demand data. Demand data is essentially a measurement of the popularity and traction of a particular show, across different markets and platforms. By analyzing demand data, you can get a better understanding of how certain shows are performing in specific markets, and how demand is evolving over time.
In the case of "Married... with Children", we can see that demand for the show in Germany during the month of February 2024 was good, with the show having 3.7 times the audience demand of the average show in the country over the last 30 days. However, demand for the show had decreased compared to the last 90 days, and this was also reflected in the show's decreasing rank in Germany. Nonetheless, the franchise's longevity and spin-off potential are good.
By examining the top 10 global markets where "Married ... With Children" is most popular over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. It is also encouraging to note that the show achieved outstanding audience demand of 5.0x in the United States, which is the number one market globally.
Furthermore, you can also leverage demand data to help with subscriber acquisition and retention, by identifying the shows that have the potential to attract new subscribers to a platform or keep the current audience happy. For instance, you might consider buying titles that are performing well in the markets where your subscribers are based, or expanding your content library by acquiring titles based on their demand in different markets.
Demand data is also valuable when it comes to content valuation, as it enables you to determine the worth of a particular show and its value to your platform. Our content valuation system at Parrot Analytics uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. You can assess the ROI of a specific title, use demand data to estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
Finally, demand data can also help with decision-making around supply and demand, by identifying which types of content have the most opportunity for acquisition or production, based on popularity and demand in specific markets. Ultimately, by analyzing the demand data around particular shows, you can make more informed decisions about content acquisition, programming, and distribution for your particular platform or network, and maximize the potential for success.
