Are you an entertainment executive working on a content decision, acquisition, distribution or programming decision? If so, demand data might be just the thing you need to help make more informed decisions. Parrot Analytics provides a platform for measuring audience demand for TV shows. They use this data to help executives in the entertainment industry make informed decisions.
For instance, let's take the example of "Married ... With Children" TV series. The data reveals that the audience demand for the show is good in Germany, with 3.8 times the demand of the average show in the region over the last 30 days. This is a good indicator that the show is resonating with German TV viewers. Content valuation is also possible through demand data. For instance, the demand data can be utilized to determine how much a show is worth to a streaming platform or a content library over time, or how much an IP can be monetized through spin-offs or franchises.
Further analysis shows that "Married ... With Children" achieved the peak rank of #681 in Germany, and this rating improved by 105 spots during March 2024. This is noteworthy since it indicates the show gained viewership during this time. Additionally, the show ranks at the 96.5th percentile in the family genre, meaning "Married ... With Children" has higher demand than 96.5% of all family titles in Germany. Such insight can be utilized by executives working in the genre to better understand audience preferences and tailor new shows to particular audiences.
Demand data is also useful in comparing different shows by providing a relative performance metric. When examining the top 10 global markets where "Married ... With Children" currently has the highest demand, it outperforms the demand of the average TV show in each market. The United States is "Married ... With Children"'s number one market globally with 6.0x audience demand. If executives are considering acquiring this show, it's essential that the show's popularity in the United States market be taken into account. They can then leverage the acquired show in other markets where it holds similar levels of popularity.
Another example of demand data's utility is the ability to evaluate a show's appeal over a particular season or year. For "Married ... With Children", its peak demand was 8.0 times the average over the course of the entire year, while in the last 30 days, it peaked at 5.6 times the average. This change in trend may indicate the show's increased popularity, providing an opportunity for an executive deciding on the distribution or programming of the show to know the best time to introduce the program.
Demand data can further aid SVOD platform marketing campaigns ahead of premiere. Suppose executives can use demand data to optimize their campaigns. Additionally, they can use it to assess the value of exclusivity in a particular region which can inform the platform and network fit, and competitive benchmarking.
Armed with this information from demand data, entertainment executives can make better content decisions, acquisition and distribution decisions, and programming decisions.
