The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executive, are you wondering how demand data can help you make more informed decisions when it comes to content acquisition, distribution, or programming decisions? Let's take a closer look at how "Marvel's Daredevil" is performing in Germany from the last month of March 2024.
First, we see that the demand for "Marvel's Daredevil" is good in Germany, with 5.2 times the audience demand of the average show in the country. This is useful information when considering the show's content valuation, which is an economic valuation system powered by global content demand and supply. We can use demand data to calculate the current and potential dollar value contribution of the show to any platform, in any region, at any given time, thus helping inform acquisition or distribution decisions.
Secondly, we notice that the demand for the show has been decreasing in the country recently, highlighting the importance of monitoring demand trends and changes regularly. Also, the show's peak rank in Germany has dropped significantly during March, indicating that the demand for other shows in the country has surpassed "Marvel's Daredevil".
Thirdly, we see that "Marvel's Daredevil" ranks at the 97.2th percentile in the drama genre last month in Germany. This is useful information when considering programming decisions like which genre to focus on to attract new subscribers to the SVOD service.
Fourthly, we notice that the demand for the show has decreased in Germany by 21.9% last month, highlighting the need to investigate the reasons for the decline. It could be due to audience saturation for this type of content in Germany or content fatigue due to oversaturation of superhero content from the Marvel universe.
Finally, the Parrot Pulse for "Marvel's Daredevil" provides an independent measure of its global performance across six dimensions. For instance, the franchise's spin-off potential is outstanding, indicating that the IP for the show runs great potential of being monetized further through spin-offs or even franchises. Moreover, the show's travelability for international audiences, momentum, and reach has been outstanding and exceptional, indicating excellent international demand and pace of growth.
As an entertainment executive, understanding demand data can help you make strategic decisions that will optimize your content acquisition, distribution, or programming decisions based on concrete insights. Whether it's assessing a show's content valuation, quantifying its travelability, or assessing its momentum, demand data provides valuable information that you can use to make informed decisions that will enhance your bottom line.
Marvel's Daredevil's travelability to Germany in the last 30 days is 25%, which means that the audience demand for Marvel's Daredevil is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Daredevil travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Daredevil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Marvel's Daredevil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Daredevil, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Marvel's Daredevil in Germany. We provide our partners with comprehensive SVOD know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.