The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a TV show is vital for making informed decisions. We can examine the case of "Monsieur Spade" for the month of March 2024 in Germany to demonstrate how demand data can help us with content acquisition, distribution, and programming decisions.
Content Valuation: "Monsieur Spade" has 13.2 times the audience demand of the average show in Germany over the last 30 days and is in the 99th percentile in the drama genre. This indicates that there is high audience demand for the show in Germany and suggests strong potential monetary value to any potential platform looking to acquire it.
Acquisition Decisions: Knowing that "Monsieur Spade" is being compared to other popular shows like "Mr. & Mrs. Smith," "Criminal Record," and "True Detective," helps us understand the show's target demographic and can assist you in deciding what shows we might want to acquire in the future.
Distribution Decisions: The Parrot Pulse for "Monsieur Spade" indicates good worldwide audience demand across all platforms, as well as good travelability, which means that there is a high potential for monetizing the IP globally. We also know that "Monsieur Spade" has higher demand in some countries such as the United States, which would suggest distribution strategies should be tailored accordingly.
Programming Decisions: Comparing the performance of "Monsieur Spade" on a 1 year rolling basis versus the last 30 days reveals that the show has experienced an increase in popularity, suggesting that it might be good to program more content similar to "Monsieur Spade" and that it is timely to leverage the hype of this particular show.
Furthermore, executives can use demand data to optimize marketing campaigns and ensure the best release strategy for a TV show. By analyzing audience demand data in different markets, it becomes possible to map local whitespaces and tailor specific marketing campaigns to different audiences. Additionally, analyzing Poduct Based Metrics such as the resilience of demand for a show over time or how a show performs relative to other shows can help understand how to invest in existing content while informing future content development choices.
To conclude, audience demand data, particularly when combined with metadata elements like genre, release date, and country of origin, can provide entertainment executives with valuable insights important for effective content valuation, acquisition, distribution, and programming decisions. This is what Parrot Analytics specializes in, helping media players extract valuable insights to improve their decision making for taking advantage of the rising competition in the streaming market.
Monsieur Spade's travelability to Germany in the last 30 days is 100%, which means that the audience demand for Monsieur Spade is 100% of the demand in its country of origin, United States. Click through to another market to discover how well Monsieur Spade travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as AMC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Monsieur Spade), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Monsieur Spade, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Monsieur Spade is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monsieur Spade, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Monsieur Spade in Germany. We provide our partners with meaningful content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.