The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed acquisition or distribution decisions or better programming decisions? Analyzing demand data for a TV show, such as "Restoran Po Ponyatiyam," can help answer many important questions.
Content Valuation: The demand for a show directly correlates with its value, which is why analyzing its audience demand can aid in content valuation. With demand increasing by 67.4% in Germany in January 2024, a platform executive could conclude that "Restoran Po Ponyatiyam" is rising in popularity. Using Parrot Analytics' content valuation system, executives can calculate the marginal revenue contribution of a specific title to a platform in any region, providing an estimate of ROI.
Regional Demand Analysis: "Restoran Po Ponyatiyam" has higher than average demand for a comedy in Germany, which indicates a good investment for a platform. Moreover, looking at the top 10 global markets for the show's demand, Russia is "Restoran Po Ponyatiyam's" number one market globally. Therefore, executives could verify that "Restoran Po Ponyatiyam" might be more popular in specific geographic markets, such as Russia and Ukraine.
Content Strategy: Knowing what other shows fans of "Restoran Po Ponyatiyam" like could help an executive program content to complement the TV series within the platform's catalogue. The audience's desire for content within the overall genre could also indicate whether a similar TV show should be produced or acquired.
Marketing and Launch: An executive can determine the show's momentum with audience engagement across all marketing communications. It would be helpful to examine the show's reach and global performance to understand whether the series would attract new subscribers or not.
Travelability and Longevity: By examining how well received a TV series is in international markets concerning its home market, executives can accurately assess travelability. For "Restoran Po Ponyatiyam," the show's global audience demand is good, but its travelability is poor, suggesting limited international investment potential. The show's longevity, measuring how well audience demand is maintained over time, is okay, indicating the need for continuous promotion and exposure.
Final Thoughts: Demand data can help inform important decisions for content executives across the TV industry. The increasing demand for "Restoran Po Ponyatiyam" in Germany suggests rising popularity, which can aid in better acquisition, distribution, and programming decisions. Knowing regional demand patterns, travelability, and longevity can help executives make better-informed decisions about investing in content globally. By leveraging Parrot Analytics' content valuation, executives can quantify their platform's monetary contribution to specific titles, providing valuable insights into the viability of such investments.
Restoran Po Ponyatiyam (Ресторан По Понятиям)'s travelability to Germany in the last 30 days is 9%, which means that the audience demand for Restoran Po Ponyatiyam (Ресторан По Понятиям) is 9% of the demand in its country of origin, Russia. Click through to another market to discover how well Restoran Po Ponyatiyam (Ресторан По Понятиям) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TNT-Premier‘s Restoran Po Ponyatiyam (Ресторан По Понятиям) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TNT-Premier and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Restoran Po Ponyatiyam (Ресторан По Понятиям), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Restoran Po Ponyatiyam (Ресторан По Понятиям) in Germany. We provide our partners with extensive content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.