The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data such as that of "Rurouni Kenshin" to help inform their content and acquisition decisions, distribution strategies, and programming choices. Demand data is a valuable tool for content valuation, as it allows executives to determine the dollar value contribution of any title to any platform in any region. Here are some examples of how demand data can be utilized:
1) Content valuation: Demand data enables content valuation, which can help executives determine how much to spend on a particular title. Parrot Analytics' content valuation system is powered by global content demand and supply. Using demand data, executives can calculate the ROI a specific title will bring to any platform, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate the cannibalization of audiences if a title is available on multiple services.
2) Assessing audience preferences: Demand data can be analyzed to determine audience preferences, popular genres, and audience tastes. This information can help executives target specific audiences, deep-dive into insights, and tailor their content acquisition strategies accordingly.
3) Identifying audience trends: Executives can use demand data to identify audience trends and to stay ahead of changing audience preferences. For example, executives can analyze the trend of audience demand for "Rurouni Kenshin" in Germany to determine how it is performing compared to other titles in its genre, the audience’s feedback, and whether it is a good fit for their platform.
4) Determine the popularity of titles: Using demand data, executives can identify the shows that are most popular in different regions. For example, they can ascertain that "Rurouni Kenshin" is popular in Germany and the United States and can engage in worldwide acquisition deals that can further maximize its performance.
5) Programming decisions: Demand data can also help executives make programming choices. By understanding the audience demand, executives can schedule shows to meet audience preferences, optimize the release strategy for a title, and optimize pricing of the content.
6) Pre-release marketing: Demand data can inform pre-release marketing campaigns. By analyzing audience behavior and preferences, executives can optimize their marketing campaigns ahead of premiere and maximize show's potential far beyond its start date.
In conclusion, demand data provides valuable insights for entertainment executives in the decision-making process. By analyzing trends and patterns within demand data, executives can make more informed content, acquisition, programming, and distribution decisions. The performance metrics of "Rurouni Kenshin" demonstrate how executives can use demand data to their advantage and maximize the potential of their content.
Rurouni Kenshin's travelability to Germany in the last 30 days is 10%, which means that the audience demand for Rurouni Kenshin is 10% of the demand in its country of origin, Japan. Click through to another market to discover how well Rurouni Kenshin travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Fuji TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Rurouni Kenshin.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Rurouni Kenshin from partners like Fuji TV.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Rurouni Kenshin? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Fuji TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Fuji TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Rurouni Kenshin. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Fuji TV to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rurouni Kenshin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fuji TV by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rurouni Kenshin, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Rurouni Kenshin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rurouni Kenshin, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Rurouni Kenshin in Germany. We provide our partners with smart content workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.