The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content, acquisition, distribution or programming decisions, Parrot Analytics' demand data can provide you with valuable insights. In this example, we look at "Say Yes To The Dress (US)" for the month of March 2024 in Germany and how demand data can inform your decision-making processes.
Firstly, Parrot Analytics' demand data can help you with content valuation by revealing the dollar value contribution of any title to any platform in any region. For "Say Yes To The Dress (US)", we know that it has 2.4 times the audience demand of the average show in Germany over the last 30 days, and that only 8.6% of all TV shows have this level of demand. This information can help you determine how much the show is worth and how much to spend on content acquisition or to assess the value of the show's exclusivity, if applicable.
Additionally, demand data can inform your decisions regarding supply and demand. You can use demand data to determine what type of content is exhibiting opportunity to acquire or produce. In the case of "Say Yes To The Dress (US)", we can see that it has been increasing in popularity, with its demand of 1.8 times the average over the last 90 days and 2.4 times the average over the last 30 days. By acquiring or producing more content within the reality genre, you may be able to capitalize on this growing trend.
If you are a TV executive looking to distribute content internationally, demand data can help with travelability questions. For "Say Yes To The Dress (US)", we see that demand in Germany is good, though at 21% of the demand in the United States, there may be some untapped potential for the show in other countries. By examining the top 10 global markets where "Say Yes To The Dress (US)" is most in-demand over the last 30 days, we can see that the show is in high demand across all markets, outperforming the demand of the average TV show in each country. This information can help with decisions about where to distribute the show next.
Moreover, demand data provides marketers with insights into their audience. By analyzing viewer's consumption patterns, Parrot Analytics can answer specific questions such as: What genres are resonating most with my current audience? What genres should we focus on to attract new subscribers to our SVOD service? In the case of "Say Yes To The Dress (US)", we can see that it is performing well in the reality genre, and that viewers that enjoy the show also enjoy others within the genre such as "Dallas Cowboys Cheerleaders: Making The Team" and "Say Yes To The Dress: UK".
Finally, demand data can help with retention and acquisition strategies, and which titles to buy to grow the audience. For example, if you want to keep your current audience happy, you can determine which titles to buy based on viewer's consumption patterns. From our "Say Yes To The Dress (US)" example, we see that the show has a dedicated fan base and is popular across all markets, which means it could be a key asset in your acquisition strategy to attract new subscribers to your platform.
In conclusion, Parrot Analytics' demand data provides invaluable insights into the value of content across multiple dimensions, travelability, momentum, franchisability, longevity, and reach. By applying the insights from the data, entertainment executives can make smarter, data-driven decisions, leading to a more cost-effective production, better distribution, programming, and improved growth opportunities.
Say Yes To The Dress (US)'s travelability to Germany in the last 30 days is 18%, which means that the audience demand for Say Yes To The Dress (US) is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Say Yes To The Dress (US) travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Say Yes To The Dress (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TLC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Say Yes To The Dress (US), including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Say Yes To The Dress (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Say Yes To The Dress (US), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Fashion Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Say Yes To The Dress (US) in Germany. We provide our partners with valuable OTT capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.