The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed decisions about content acquisition, distribution, or programming? Parrot Analytics can help you by providing you with the valuable insights necessary to make data-driven decisions.
Take the example of "Say Yes To The Dress (US)", a popular reality television show that showcases professionals at the world-renowned bridal salon Kleinfeld Bridal in Manhattan as they go above and beyond to make each bride's experience unforgettable. Let's delve into this show's performance, as well as how demand data can help you make more informed decisions about your content strategy.
First and foremost, "Say Yes To The Dress (US)" is an exceptional performer in terms of audience demand. Over the last 30 days in the United States, demand for this show was 11.7 times the average, meaning it has demand that qualifies as outstanding. With this in mind, you might be interested in leveraging the demand data to perform a content valuation analysis. As we mentioned, our valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. This would let you quantify a specific title's dollar value and estimate how much you could spend on it.
Another valuable insight you can glean from this example is about audience demographics. As the show is about bridal dresses, it could attract a predominantly female audience. You could use this information to inform your marketing strategy, encouraging you to target female viewers in your marketing initiatives to maximize the potential for your content.
It's also important to recognize the show's inventory health. The "Say Yes To The Dress (US)" series has currently released 23 seasons with 335 episodes. The series' longevity has been maintained for more than a decade, this indicating a great sign of consistent and engaged fanbase. This shows the incredible potential for franchisability that a series has. And with the demand for the show predominately coming from the United States in the last 30 days, the data suggests that travelability and spin-off potential might be underestimated at present. However, by analyzing worldwide demand for the show, you can ensure that your content distribution and acquisition strategy are optimized.
You might also be interested in knowing what other shows "Say Yes To The Dress (US)" fans are watching. This could help inform your content acquisition strategy or potential exclusive distribution as the insights indicate titles that appeal to similar audiences. By paying attention to these viewer behaviors, you can gain a better understanding of what your target audience craves from their content.
In conclusion, we see how even with one example, demand data can help with content evaluation, demographics, inventory health, spin-off potential, and content acquisition strategy. Inspecting the interest in a show like "Say Yes To The Dress (US)" over time, and in different markets, can help you identify potential areas for growth and make more informed decisions based on data. With insights generated from demand data, you can make informed decisions informed by real-world data to make investments and commitments that will create the best financial returns.
This is Say Yes To The Dress (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Say Yes To The Dress (US) travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Say Yes To The Dress (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Say Yes To The Dress (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Say Yes To The Dress (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fashion Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Say Yes To The Dress (US) in the United States. We provide our partners with essential television series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.