If you are an entertainment executive, demand data can help you make informed decisions about content valuation, acquisition, distribution, and programming. Let us take the example of "Say Yes to the Dress (US)" for the month of November 2023 in the United States and see how demand data can provide useful insights.
Using Parrot Analytics' content valuation system based on demand data, you can determine the dollar value contribution of "Say Yes to the Dress (US)" to any platform in any region. With 10.6 times the audience demand of the average show in the United States over the last 30 days, the demand for this show is outstanding. Its demand is higher than 97.7% of all reality titles in the United States, indicating its popularity. The fact that it has been maintaining its audience demand over time (outstanding longevity) proves that the show is valuable content.
Demand data can also inform your content acquisition decisions. For instance, you can use demand data to determine which shows your current audience likes and which shows attract new subscribers to your SVOD service. In the case of "Say Yes to the Dress (US)," you can see which other shows its fans like. Interestingly, this data reveals that the show's demand spiked in late November 2023, which suggests that something about the show resonated with audiences and could be worth investigation for content strategies.
Secondly, provided information on franchisability (spin-off potential) and travelability suggest another potential content strategy. Given "Say Yes to the Dress (US)" has good potential for spinoff development into related shows, a logical step would be to explore the possibilities for franchise expansions. In addition, the show's excellent travelability suggests that it could be a global hit, and you should consider developing strategies for international markets to capitalize on its international appeal.
Demand data can also help you determine the optimal release strategy for a show. Using demand data, you can see when there is an increase in demand for "Say Yes to the Dress (US)." This crucial information can help executives make informed decisions on when to release a new season, or for aligning marketing campaigns around a new release of a particular show.
Lastly, demand data can inform content distributor decisions. Executives can determine which platforms to target for distributing "Say Yes to the Dress (US)" based on where the show is most popular. In the case of "Say Yes to the Dress (US)," the show has its top market in the United States, followed by Australia, Canada, Trinidad & Tobago, United Kingdom, New Zealand, Denmark, Sweden, and South Africa.
In conclusion, demand data can provide entertainment executives with crucial insights into their target audience and make more informed content, acquisition, distribution, and programming decisions. Using the specific example of "Say Yes to the Dress (US)" for the month of November 2023 in the United States, entertainment executives can apply the information learned to better decisions concerning content valuation, content acquisition, content distribution, and programming strategy.
