If you are an entertainment executive trying to make more informed content decisions, pay attention to audience demand data. Analysis of audience demand data can give you insights into the success potential of a show, target markets, and the engagement levels of particular demographics.
In July 2023, "Say Yes To The Dress (US)" had 8.4 times greater audience demand than the average TV show in the United States. Its excellent demand relative to other TV shows suggests that "Say Yes to The Dress (US)" has the potential for high viewership and audience engagement for any platform that acquires it. However, it is important to note the show's decreasing demand trend over the last 30 days, which suggests that its audience may be starting to grow tired of the show's formula.
The show's fan base overlaps with other programs such as "Project Runway", "Say Yes To The Dress: Atlanta", "The Real Housewives Of New Jersey", "The Real Housewives Of Cheshire", "The Real Housewives Of Orange County", "Bachelor Pad (US)", "The Real Housewives Of New York City", and "The Real Housewives Of Atlanta". Examining the similarities between the show that audiences like helps with content acquisition and programming decisions. Knowing that its demand decreased by approximately 30.5%% in July suggests that the teams behind "Say Yes To The Dress (US)" need to investigate why its audience has become disinterested in the show.
Demand data can also help content executives make more informed decisions regarding distribution. Analysis of the top 10 global markets where "Say Yes To The Dress (US)" is most in-demand over the last 30 days revealed that it is outperforming the demands of the average TV show in each country. Its highest demand comes from the United States, followed closely by Norway, Bulgaria, the United Kingdom, Kuwait, Belgium, Sweden, Canada, and Serbia, in that order. Knowing which global markets are showing interest in the show can be helpful when deciding the best distribution strategy.
Demand data can provide valuable insights into the trends that impact a show's success, including the longevity of demand and momentum for continued growth. "Say Yes To The Dress (US)" has shown outstanding momentum and longevity, which indicates a significant potential for its survival in the market. Show executives should take note of metric like the Parrot Pulse for global performance and remain vigilant about the patterns of the various dimensions of audience demand data.
Finally, content valuation uses demand data to determine the economic value of any TV series. The demand for "Say Yes To The Dress (US)" significantly exceeds the average TV show's audience demand in the United States and the top nine countries globally, making it a potentially valuable acquisition for any platform. Distributing demand data in various platforms under the right content acquisition and distribution model will help platform executives determine the show's economic value accurately.
