As an entertainment executive, you can leverage the power of demand data to make more informed content, acquisition, distribution and programming decisions. For instance, the global demand data on "Say Yes To The Dress (US)" over the last 30 days can help you in several ways:
1. Content Valuation: Demand data helps in calculating the value contribution of a title to a platform, and this can be useful information in determining content worth and negotiating licensing fees with content owners. With demand being 9.4 times the average show in the US over the last 30 days, "Say Yes To The Dress (US)" has exhibited outstanding demand. Comparing this to other shows within the reality genre in the US, the show ranks at the 97.3rd percentile, which indicates higher demand than other reality TV shows.
2. Acquisition Decisions: Understanding audience demand can help in acquisition decisions and identifying opportunities to expand or curate content libraries. By analyzing the show's popularity in the top 10 global markets over the last 30 days, you can decide if the show is worth investment in those markets. In this case, while demand was highest in the United States, other markets like Australia, the United Kingdom, and Canada exhibited good demand too.
3. Programming Decisions: Monitoring demand over time can inform programming decisions. With the demand for "Say Yes To The Dress (US)" increasing by 26.4% in the US during October 2023, executives can decide whether to up the show's appearances, promote it more aggressively, or even expand talk shows or podcasts about the show.
4. Distribution Decisions: By assessing the global popularity of the show, executives can use valuable insights to market the series in different countries. Parrot Analytics provides global insights into audience preferences to identify which platforms to target with the content.
5. Strategic decision-making: Examining the show's metadata, such as the length of its airing and the status of the show, can aid executives in making informed strategic decisions such as considering if extending the show to new seasons is plausible or not.
By leveraging demand data insights such as the Parrot Pulse, executives can analyze how the show compares to its peers regarding momentum, longevity, and fracturability using an independent measure of global performance across six dimensions. In this instance, "Say Yes To The Dress (US)" exceeded the global average in dimension such as worldwide audience demand, travelability, and longevity.
In conclusion, demand data from Parrot Analytics has wide applications for entertainment executives who want to make data-driven decisions. Whether it is for programming and distribution decisions, content valuation, or strategic planning, decision-makers can leverage demand data from Parrot Analytics to get a full grasp of audience preferences in real-time. By leveraging insights such as analyzing the top 10 global markets, executives can also position themselves and their associated companies strategically in different markets, thereby creating an edge.
