The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can help entertainment executives at various stages of the content creation and distribution process. Data-driven insights can guide decisions that benefit the stakeholders in the industry. For instance, the data for "Search Party" in February 2024 in Germany is analyzed below to show how the demand data can help in making informed content acquisition and distribution decisions.
First of all, entertainment executives can use the demand data for "Search Party" to determine the value of the content. Content valuation helps in deciding the worth of a piece of entertainment content and also guides the decision of how much to spend on acquiring or producing the content. Parrot Analytics uses its demand data to reveal the dollar value contribution of any title to any platform, in any region. "Search Party's" demand data in February 2024 shows that its demand is good in Germany. The show has 3.1 times the audience demand of the average show in Germany, indicating that it has value to a platform in this region. Entertainment executives can use this data to make informed content valuation decisions that support their organization's goal.
Secondly, demand data can aid executives in determining the best release strategy for their content. The information on the show's ranking in Germany indicates the success of the release strategy for "Search Party" in that market. The audience demand of the title is 95.5th percentile in the drama genre in February 2024 in Germany, indicating that the show is performing well. The executives can use this information to devise similar release strategies for other content in this genre.
Thirdly, entertainment executives can use the data to acquire or produce the content that exhibits significant opportunities for growth. The data show that the audience demand for the show has increased in Germany by 17.6% in February 2024. The executives can leverage this information to decide on the acquisition or production of similar content that is also exhibiting growing demand.
Fourthly, demand data can inform marketing strategies for content. The data for "Search Party" in Germany reveal that the demand for the show spiked in late February 2024, indicating that the marketing campaign in that market is effective. Entertainment executives can use similar data to optimize their marketing campaigns ahead of the premiere of their content.
In summary, Parrot Analytics' demand data can help entertainment executives make informed decisions, from content acquisition and valuation to marketing. The analysis of "Search Party" in February 2024 in Germany demonstrates that demand data is a powerful tool for improving the performance of content and driving growth for organizations in the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Search Party is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Search Party, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Search Party in Germany. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.