The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data for "Spy X Family" in Germany to make more informed acquisition and programming decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, can provide you with the dollar value of any title to any platform in any region, enabling you to make better content valuation and distribution decisions.
Firstly, demand data can be used to determine the value of "Spy X Family" in Germany. By using the content valuation system, you can quantify the platform-specific marginal revenue contribution of "Spy X Family" and assess its ability to drive subscriptions and mitigate churn. Based on the show's performance over the last 30 days, you can determine its baseline value and assess its ability to contribute to your platform's long-term revenue growth.
Secondly, demand data can help you understand the show's popularity in the market and target your promotional activities accordingly. By analyzing the demand data, you can determine the show's audience taste clusters and use this information to optimize your marketing campaign ahead of the premiere. Furthermore, you can use the data to inform your programmatic advertising efforts, ensuring your content is being seen by the right audience on your platform.
Thirdly, demand data can be used to inform your content acquisition strategy and help you find new opportunities for content distribution. By comparing "Spy X Family's" performance against other titles in the market, you can gain insight into what types of content present the most opportunity to acquire or produce. Furthermore, by mapping local whitespaces, you can determine which genres are resonating most with your current audience and what genres you should focus on to attract new subscribers to your SVOD service.
Finally, demand data can help you determine the show's potential franchise value and spin-off potential. By using the content valuation system, you can quantify the financial potential of developing "Spy X Family" into a franchise or creating spin-offs. With outstanding audience demand across six dimensions, including its franchisability and travelability, "Spy X Family" presents an opportunity to further monetize the IP for the show and expand your platform's reach.
In conclusion, by using demand data for "Spy X Family" in Germany, entertainment executives can make more informed content acquisition, programming, and distribution decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, can provide you with the dollar value contribution of any title to any platform in any region, enabling you to make better content valuation and distribution decisions.
Spy X Family (スパイファミリー)'s travelability to Germany in the last 30 days is 42%, which means that the audience demand for Spy X Family (スパイファミリー) is 42% of the demand in its country of origin, Japan. Click through to another market to discover how well Spy X Family (スパイファミリー) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Spy X Family (スパイファミリー) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spy X Family (スパイファミリー), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Spy X Family (スパイファミリー) in Germany. We provide our partners with smart media industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.