The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might want to know how demand data can be used to make more informed content or acquisition decisions regarding a show like "Tayo The Little Bus" in Germany, March 2024.
One key aspect of demand data that can be helpful is content valuation. With "Tayo The Little Bus" having an audience demand of 6.5 times the German average over the last 30 days and a demand increase of 19.3% during March, it's fair to say that this particular show is relatively popular. Knowing this, content valuation (which is Parrot Analytics' specialty) can be used to determine how much value this show is adding to a platform, in any region. With content valuation, you can also determine how much to spend on content, and estimate cannibalization of audiences if a title is available on multiple services.
Additionally, demand data can help with subscriber acquisition and retention by revealing which titles the current audience is most interested in. In this case, we see that "Tayo The Little Bus" has "good" demand in Germany and that the audience demand has increased recently. Knowing this, a linear network or pay TV network might decide to air re-runs of the show or acquire the rights to broadcast it to retain or attract new viewers.
Demand data also provides insight into specific genres that are popular with the audience. "Tayo The Little Bus" ranks in the 97.9th percentile in the comedy genre in Germany, which means it's in higher demand than 97.9% of all comedy titles in Germany. If a TV production company is producing a comedy, insight like this could help determine the tone or direction for the new series to attract similar levels of demand.
Finally, demand data can inform marketing decisions, as it can reveal how well-prepared a marketing campaign is ahead of a premiere and how well it performed post-premiere. Additionally, knowing the top 10 global markets where "Tayo The Little Bus" is in-demand can be useful in planning a release strategy for similar shows. In this case, Indonesia is the show's number one market globally, which could indicate an opportunity for international expansion.
In conclusion, with demand data like that revealed for "Tayo The Little Bus" in Germany for March 2024, entertainment executives can make informed decisions about content valuation, subscriber acquisition and retention, genre decisions, marketing strategy, and global expansion if needed.
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Our TV audience measurement dataset is truly global. Discover how popular EBS‘s Tayo The Little Bus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for EBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tayo The Little Bus, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Tayo The Little Bus in Germany. We provide our partners with valuable content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.