The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, one of the most important factors you need to consider is the demand for content. Demand can help you make more informed decisions about content acquisition, distribution, programming, and valuation. In this regard, Parrot Analytics’ demand data provides valuable insights into the performance of TV shows, such as "Tayo The Little Bus," in India.
Content Valuation:
Firstly, demand data informs content valuation, which can help you determine how much to spend on content. "Tayo The Little Bus" has an outstanding demand score of 9.0 times the average show in India over the last 30 days. This high demand score provides insights into how much this show is worth to any platform. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title in any region.
Genre and Ranking:
Secondly, demand data helps you understand the performance of your content in different genres. According to the data, "Tayo The Little Bus" ranks at the 99.2th percentile in the comedy genre in India, which means that it has a higher demand than 99.2% of all comedy titles in India. This information could be used to make more informed programming decisions about which type(s) of content to acquire or produce.
Travelability:
Thirdly, demand data is important when it comes to content distribution decisions. The travelability score for "Tayo The Little Bus" is outstanding, indicating that the show has a high potential for global success. The show's travelability score is 162% of the demand in its country of origin, South Korea. This data helps you understand how well your content would perform in other markets and informs your global distribution strategy.
Momentum:
Fourthly, demand data helps you understand how effective your marketing campaign around a show is through its momentum score. "Tayo The Little Bus’s” momentum score is outstanding, which indicates that the show underwent a significant pace of growth during the measurement period. This data can help you evaluate the success of marketing initiatives to promote your content.
Longevity:
Lastly, demand data provides valuable insights into the long-term performance of your content. The longevity score, which measures how well audience demand is maintained over time, is outstanding for "Tayo The Little Bus." This indicates that the show has managed to retain its popularity over time, which lowers any concern about a drop in viewership over time.
In conclusion, demand data informs strategic decision-making across the entire content value chain, including content acquisition, distribution, programming, and valuation. With demand data, entertainment executives can make more informed decisions about their content and remain ahead of the competition in both local and global markets.
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Our TV audience measurement dataset is truly global. Discover how popular EBS‘s Tayo The Little Bus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for EBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tayo The Little Bus, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Tayo The Little Bus in India. We provide our partners with meaningful media industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.