The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides critical insights that can help entertainment executives make more informed decisions related to content, acquisition, distribution, and programming. Using "Total Control" as an example, we can discuss how demand data can be used to gain insights into audience preferences, market trends and opportunities.
Firstly, content valuation: Parrot Analytics' content valuation system is based on demand data, which allows TV executives to determine the dollar value contribution of any title in any region. By using demand data, executives can answer questions such as, "How much is my show worth?" and "What is the baseline value of a title?" Based on the data analyzed for "Total Control," we can observe that the show has a demand that is 6.1 times higher than the average show in Germany, and demand has been increasing recently compared to the average demand over the last 90 days. This suggests that "Total Control" has a higher value and is more in-demand than most TV shows in Germany.
Secondly, acquisition and licensing decisions: With "Total Control" ranking at the 97.7th percentile for dramas in Germany, it suggests that it has higher demand than 97.7% of all drama titles, making it a viable option for acquisition and licensing. By examining the top 10 global markets where the show is most in-demand, executives can identify which countries may be interested in acquiring or licensing the show. In the case of "Total Control," Australia ranks first, and Germany ranks second in terms of demand.
Thirdly, programming decisions: The data analyzed for "Total Control" indicates that audience demand for the show has decreased by 29.4% in Germany during March. This information can be used by programming directors to adjust scheduling or to consider promotional activities to re-engage audiences and regain the momentum the show had earlier. The data also indicates that demand spiked in mid-March, which can help programming directors inform future scheduling decisions.
Fourthly, distribution decisions: By examining a show's travelability, which measures the international demand relative to its home market, executives can determine the show's potential success in other regions. For "Total Control," its travelability is poor, indicating that international audiences are not gravitating towards the show as much as the Australian audience. Nonetheless, there are some markets such as Denmark, the United States, China, the United Kingdom, and Switzerland where "Total Control" has good demand, which may indicate that there is an opportunity to expand distribution to these regions.
Finally, the data analysis for "Total Control" also highlights momentum, which measures the pace of growth, franchisability, which measures the spin-off potential of a show, and reach, which measures the number of people expressing demand for a show. These insights can be used to identify opportunities to leverage existing intellectual properties for the creation of new, unique content or to develop franchise opportunities that can generate additional revenue.
In conclusion, demand data provides valuable insights that can inform strategic decisions for entertainment executives. By examining the demand-related insights for "Total Control," executives can use this information to make more informed decisions on content valuation, acquisition and licensing, programming, distribution, intellectual property monetization, and more.
Total Control's travelability to Germany in the last 30 days is 59%, which means that the audience demand for Total Control is 59% of the demand in its country of origin, Australia. Click through to another market to discover how well Total Control travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Total Control is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Total Control, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Total Control in Germany. We provide our partners with meaningful television series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.