The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As content executives, you are likely to be faced with various decisions concerning the acquisition, distribution, programming, and valuation of TV shows. It is imperative that you have the right data to make informed decisions. Using demand data from Parrot Analytics on "Upstart Crow," let's explore how this data can be used to inform your decisions.
Content Valuation
Content valuation is a crucial aspect of content executives' work, and Parrot Analytics' economic valuation system powered by global content demand and supply can help with this. Specifically, by using the demand data on "Upstart Crow," you can evaluate how much value this title could add to your platform or library. Additionally, the system leverages demand data to enable you to determine how much to spend on content and calculate the ROI attributed to a specific title for any given platform. As we see from the data on "Upstart Crow," it has demand which is 2.0 times the average show in Germany over the last 30 days, indicating it has added financial value for that market.
Programming Decisions
Parrot Analytics demand data on "Upstart Crow" can aid programming decisions. Firstly, it reveals that the show has a higher demand for the history genre in Germany and globally compared to 95.3% of all history titles in Germany over the last month. Furthermore, the data provided the top 10 global markets where "Upstart Crow" was most in-demand, with the show outperforming the demand of the average TV show in each of these markets. Although the show was concluded in 2020, there exists an opportunity to add the show to your library to curate good content for your customers.
Acquisition Decisions and Distribution
The show's travelability dimension quantifies the international demand relative to its home market, which is poor for "Upstart Crow." Nevertheless, using Parrot Analytics demand data, you can know where to target and where to prioritize your acquisition reach. For example, the data reveals that demand for the show in Germany was only 50% of the demand in its country of origin, the United Kingdom. Concerning distribution, Parrot Analytics data indicates where the show is in demand and where to begin scaling global expansion. When investigating the top ten global markets, the UK ranks first, while Germany ranks second. The data indicated that the show's demand was good in both markets.
Subscriber Retention and Acquisition
Parrot Analytics demand data can also guide decisions such as what titles to buy or different types of content formats to focus on. This data would inform how to retain your current audience by identifying the most popular shows among them. Additionally, the data can also help identify potential gaps in your library of titles that can attract a new audience. In this context, the data showed that "Upstart Crow" fans also like "Happy Days," "Schmigadoon!," and "Slow Horses", among others.
In conclusion, Parrot Analytics demand data on "Upstart Crow" provides entertainment executives with useful insights for the decision-making process, including content valuation, programming, acquisition, and distribution decisions. The data helps to identify popular genres, potential gaps in their library, and where to expand globally. The data also helps to inform subscriber retention and acquisition decisions, such as identifying titles that appeal to loyal customers and attract new ones.
Upstart Crow's travelability to Germany in the last 30 days is 13%, which means that the audience demand for Upstart Crow is 13% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Upstart Crow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Upstart Crow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Upstart Crow, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Upstart Crow in Germany. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.