The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to rely on demand data to make informed content, acquisition, distribution, and programming decisions. By analyzing the performance of "Blue's Clues" in Spain during February 2024, we can see how demand data can aid strategic decision-making.
One way that demand data is relevant for executives is in content valuation. By analyzing how much in-demand a title is, executives can determine the dollar value contribution of the content to a platform. Through Parrot Analytics content valuation, executives can factor in global demand to ensure accurate calculations. By analyzing the data on "Blue's Clues," we can see that the show is good in terms of demand in Spain. With 2.6 times the audience demand of the average show in Spain over the last 30 days, only 8.6% of all TV shows have this level of demand. By monetizing this content, executives can allow maximum profitability from the title.
Another insight that the demand data can offer is regarding the popularity of the show in different regions. By looking at the top 10 global markets in terms of demand data, executives can see the show's performance across the world. As per the Parrot Analytics study, The United States and New Zealand are the top-performing markets globally for the show. With outstanding demand of 12.0x and outstanding demand, respectively? Executives can leverage this data to determine the best markets to distribute and market the content.
Executives can also use demand data to compare the performance of content over different timeframes. For instance, looking at the last 30 days compared to a 1-year rolling period can offer insight into potential trends. By analyzing "Blue's Clues," we see that although the show had a peak demand of 5.7 times the average over the course of the entire year, it peaked at 3.6 times the average in the last 30 days, indicating an increased popularity. The show's average demand on a rolling year basis was 1.8 times the title average, compared to 2.6 times the title average for the last 30 days. This data can aid executives in determining if they should invest further in the content.
In addition, demand data can empower executives to answer questions surrounding subscriber acquisition and retention. For instance, if an executive wants to keep their audience happy, they can look at data regarding what titles should be purchased. Alternatively, if they want to grow their audience, they can determine which titles to buy that have a larger reach. The information on the Parrot Analytics study showed that "Blue's Clues" has higher demand than 96.5% of all comedy titles in Spain during February 2024. This information is essential for executives who want to offer content that their audience will appreciate as demand data can provide insights to identify content that resonates with particular fanbases.
Finally, executives can use demand data to inform pre-release marketing and the information can help with decisions relating to supply and demand. For example, executives can use this data to determine the best launch strategies by introducing content at the right time and pricing. By analyzing the data on "Blue's Clues," executives can see that demand for the show spiked in late February in Spain. This data can aid in pre-release marketing, determining which time of the year to launch content, and at what price point.
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Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Blue's Clues is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Blue's Clues also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue's Clues, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Blue's Clues in Spain. We provide our partners with meaningful media industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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