The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives in various fields can use demand data to make informed content, acquisition, distribution and programming decisions. Using "Death And Other Details" in Spain as an example, we can see that analyzing data can provide valuable insights.
Content Valuation: With global content demand and supply, Parrot Analytics' content valuation system enables entertainment executives to determine the value of a specific title to a platform in any region. Knowing that "Death And Other Details" had a 10.1 times audience demand compared to the average show in Spain over the last 30 days, as well as higher demand than 99.3% of all drama titles in Spain, executives can estimate the dollar value contribution of the show to a platform and compare it to other TV shows in the library or on the market.
Acquisition Decisions: Knowing that the show has been increasing in popularity in Spain, and audience demand for "Death And Other Details" has increased by 10.9% during March, executives can determine whether they should acquire "Death And Other Details" for their platform or not. By analyzing data on the show's audience preferences, executives can also make informed decisions about what other titles to acquire or produce, what type of content exhibits an opportunity for acquisition or production in the future.
Programming Decisions: Understanding the demand for "Death And Other Details" provides entertainment executives with insights into how often and when they should schedule the show for their audience in Spain. By comparing the six dimensions of the show's demand and popularity, executives can optimize the release strategy and pricing for the show.
Distribution Decisions: Entertainment executives can use demand data to assess the feasibility of the geographical expansion of a show. For instance, "Death And Other Details" has relatively good travelability, which means it has a good potential for success in international markets. Knowing that demand for the show in Spain was 51% of the demand in its country of origin, executives can estimate whether the show will perform better in other markets and allocate funds to maximize future content investments.
Franchisability and Longevity: Using demand data, executives can identify under-monetized titles and analyze the potential for a spin-off or franchise. "Death And Other Details" has good franchisability potential, which means executives could monetize their IP, create spin-offs, or develop new ideas for the show.
In conclusion, with the right data insights, entertainment executives can make informed content, acquisition, distribution, and programming decisions. The demand data and supply-chain analysis offered by Parrot Analytics can help executives determine the value of specific titles and the potential of new titles, identify new opportunity markets for content distribution, and optimize the release strategies and pricing for shows.
Death And Other Details's travelability to Spain in the last 30 days is 62%, which means that the audience demand for Death And Other Details is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Death And Other Details travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Death And Other Details is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Death And Other Details, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Death And Other Details in Spain. We provide our partners with smart television series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.