The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. The case of "Godfather Of Harlem" in Spain during April 2024 sheds light on how demand data can be used in these areas.
Content Valuation:
Before investing in any content, whether it's a TV series or a feature film, it is crucial to assess its value. One way to do this is by using demand data. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Godfather Of Harlem," its demand in Spain over the last 30 days was 6.7 times the average show in the country. This indicates that the show has a good demand, and only 8.6% of all TV shows have this level of demand. Additionally, its demand has been increasing lately, which is a positive sign for content valuation.
Acquisition:
Knowing the demand for a specific title can help you determine if it's worth acquiring or not. In the case of "Godfather Of Harlem," its demand has decreased in Spain by 15.6% during April 2024. This data can be used to negotiate its acquisition price accordingly, depending on the platform's strategy and goals.
Programming:
Demand data can help you make informed programming decisions. In the case of "Godfather Of Harlem," it achieved the peak rank of #370 in Spain but dropped by 140 spots during April 2024. Knowing the show's rank and its trend over time can help you decide its placement in the programming schedule, which can affect its demand. Additionally, knowing the audience's affinity for other shows can help you select programming that complements "Godfather Of Harlem" and attracts a broader viewership.
Distribution:
Knowing the global performance of a specific title can help you make informed distribution decisions. "Godfather Of Harlem" has outstanding worldwide audience demand across all platforms and outstanding travelability, meaning its international demand in Spain is good compared to its home market, the United States. This data can be used to determine where to distribute the show globally and tailor the marketing campaigns accordingly.
In conclusion, demand data provides critical insights that can guide a TV executive's strategic decision-making process. Through its application, it is possible to make informed decisions and better manage content valuation, acquisition, distribution, and programming. The case of "Godfather Of Harlem" in Spain during April 2024 serves as an example of how demand data can help make content-related decisions.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. epix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Godfather Of Harlem.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Godfather Of Harlem from partners like epix.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Godfather Of Harlem? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as epix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from epix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Godfather Of Harlem. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as epix to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Godfather Of Harlem), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as epix by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Godfather Of Harlem, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular epix‘s Godfather Of Harlem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Godfather Of Harlem, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on May 10, 2024, 12:01 a.m. PST using global demand metrics from Parrot Analytics for Godfather Of Harlem in Spain. We provide our partners with deep OTT competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.