The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides insights to help entertainment executives make more informed content, acquisition, distribution and programming decisions. The case of "Godfather Of Harlem" in February 2024 in Italy illustrates how demand data can be used.
Content Valuation: Content valuation can be challenging, but Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. "Godfather of Harlem" achieved 4.2 times the audience demand of the average show in Italy over the last 30 days. With this information, executives can determine how much to spend on a show and what value it adds to their platform.
Acquisition: Understanding demand data is essential when making acquisition decisions as it helps to evaluate a show's performance and potential. The demand for "Godfather Of Harlem" is good, and it has higher demand than 98.2% of all drama titles in Italy. Executives can leverage this information to ensure that acquired content aligns with audience needs and preferences.
Programming: Demand data provides decision-makers with valuable insights about how a series performs across time. For example, the demand for "Godfather Of Harlem" has been increasing recently while maintaining its outstanding demand level on a rolling year basis. Also, the demand for the show spiked in late February, indicating that a properly timed season release or marketing campaign can increase engagement with the show's audience.
Distribution: Demand data can help executives understand the potential of a show to travel beyond its home market and perform well. Although "Godfather Of Harlem" had 39% of its demand in Italy, travelability measures the show's international demand relative to its domestic market, which is outstanding.
Innovation: Demand data can highlight opportunities to innovate and deliver content that meets fans' preferences. For example, we know that audiences who consume "Godfather Of Harlem" also like "Snowfall," "Power Book III: Raising Kanan," and "Power Book II: Ghost." This knowledge can help executives identify new markets for the show and create fresh content that aligns with audience preferences.
Finally, demand data provides valuable insights to help executives understand how their shows perform in different markets globally. "Godfather Of Harlem" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. It is essential to understand this information so that it enables executives to identify opportunities to acquire, distribute, and program shows that resonate with specific audience segment preferences.
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Acquire the best shows from partners such as epix to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Godfather Of Harlem), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as epix by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Godfather Of Harlem, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular epix‘s Godfather Of Harlem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Godfather Of Harlem, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on May 10, 2024, 12:01 a.m. PST using demand content analytics from Parrot Analytics for Godfather Of Harlem in Italy. We provide our partners with smart television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.