The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across all segments of the entertainment industry are constantly looking for reliable and accurate data to assist in their decision-making process. Demand data plays a critical role in informing these decisions and can be a key factor in content valuation. Using Kiralık Aşk as an example, we can explore how demand data can help entertainment executives make more informed decisions.
Content Valuation:
By using demand data, content executives can determine how much a title is worth, its ability to drive engagement and subscription, and the ROI that a specific title will bring for a platform. For Kiralık Aşk, we can see that it has a demand that is 4.5 times the average show in Spain over the last 30 days. Demand data provides a baseline to assess the value of a title and track its performance over time. The increasing demand trend over the last 30 days also signals that the show's popularity is on the rise, and the Parrot Pulse analysis across multiple dimensions presents a more comprehensive view of the show's performance.
Acquisition and Distribution:
Content executives often face decisions around which titles to acquire and where to distribute them. Demand data can help executives to gauge the potential audience reaction to a title and predict its potential success in specific markets. In Kiralık Aşk's case, we can see that the show has a high demand in Spain, Mexico, and other global markets, which can help distributors make more informed decisions about the show’s distribution.
Programming Decisions:
In terms of programming decisions, demand data can help executives understand what types of content exhibit the opportunity to acquire or produce and what elements of existing content resonate most with fans. For Kiralık Aşk, executives could examine what other shows’ fans also like, such as “Bednyye Abramovichi (Бедные Абрамовичи)”, “The Lord of The Rings: The Rings of Power” and “Willow.” Understanding the audience demographics that these shows serve can help executives to decide what type of content they should produce or acquire next based on its affinity with their audience.
Subscriber Retention and Acquisition:
The decision to buy a show often comes down to how well it can retain current subscribers and acquire new ones. Demand data can help identify which titles to target for these objectives – Kiralık Aşk, in this case, might be an excellent fit for attracting new subscribers to an SVOD service in Spain or Mexico or retaining existing subscribers. By analyzing demand data for similar shows and genres, executives can assess which titles will be most effective in achieving their retention and acquisition objectives.
In conclusion, Kiralık Aşk's success highlights how demand data can be used by content executives to make informed decisions. From content valuation to programming decisions to commissioning new titles, demand data is an essential tool that can give executives valuable insights and optimize their content strategy. By leveraging demand data to examine the popularity of a title in target markets, content executives can make more informed decisions about acquiring, distributing, and programming their content – resulting in a more successful overall strategy.
Kiralık Aşk's travelability to Spain in the last 30 days is 71%, which means that the audience demand for Kiralık Aşk is 71% of the demand in its country of origin, Turkey. Click through to another market to discover how well Kiralık Aşk travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Kiralık Aşk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kiralık Aşk, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using tv demand datasets from Parrot Analytics for Kiralık Aşk in Spain. We provide our partners with far-reaching content insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.