The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed content decisions, acquisition, distribution, or programming decisions. Parrot Analytics uses demand data to provide insights into how well the content is performing.
For instance, examining the demand data for "La Embajada" can help entertainment executives evaluate the value of this show. Over the last 30 days, "La Embajada" had 2.0 times the audience demand of the average show in Spain. This level of demand is higher than 94.0% of all drama titles in Spain, indicating that the show is performing well in its genre. Moreover, compared to its demand over the last 90 days, demand for this show has been increasing recently.
Using the Parrot Pulse for "La Embajada," executives can gain an understanding of the global performance of the show across six dimensions. The good worldwide audience demand across all platforms indicates the potential for successful distribution and acquisition. However, the poor travelability, longevity, momentum, franchisability, and reach dimensions suggest that the show may not perform well in the international market and future spin-off potential.
Examining the top 10 global markets where "La Embajada" performs best reveals that the show outperforms the demand of the average TV show in each market. Spain tops the list, with the show achieving good audience demand. Understanding the audience's interest in different markets can help executives make more informed decisions about distribution and acquisition not only in the show's current top-performing markets but also in other markets where demand may be growing.
Moreover, analyzing the audience's engagement with the show over time provides greater insights into how popular the content is for making informed programming decisions. "La Embajada"'s peak rank of #1048 in Spain indicates the show's popularity, and tracking the show's rank can reveal any changes in audience engagement with the show over time.
In conclusion, with demand data, entertainment executives can evaluate the value and potential of a show like "La Embajada," making more informed content decisions, acquisition, distribution, or programming decisions. By examining audience engagement in different markets and tracking the show's rank over time, executives can identify the show's potential and opportunities for future success.
This is La Embajada's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Embajada travels internationally.
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Acquire the best shows from partners such as Antena 3 to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Embajada), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Antena 3 by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Antena 3‘s La Embajada is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Antena 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Embajada, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for La Embajada in Spain. We provide our partners with smart TV know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.