As an entertainment executive, understanding the demand for TV shows can provide valuable insights to help make more informed content, acquisition, distribution, or programming decisions. Using the example of "Quantum Leap" in Spain during December 2023, we can explore how demand data provided by Parrot Analytics can be used to make these decisions.
One of the primary questions executives face when considering a TV show is its valuation. Content valuation reveals the dollar value contribution of any title to any platform in any region. With demand data, executives can estimate the value of exclusivity, assess the ROI a specific title will bring to a platform, and gauge whether a title is growing in demand or under-monetized. In the case of "Quantum Leap," it has 6.7 times the demand of the average show in Spain over the last 30 days, indicating a high level of interest from viewers. With only 8.6% of all TV shows having this level of demand, it suggests that "Quantum Leap" is a valuable asset for any platform in Spain that may want to acquire or distribute it.
It's also important to know the global appeal of a show. Demand enables valuing IP globally and helps to identify what content is most popular in specific markets or on a global scale. The demand for "Quantum Leap" in Spain during December 2023 was 42% of the demand in its country of origin, the United States, indicating it has international appeal. According to the Parrot Pulse, "Quantum Leap" has outstanding worldwide audience demand and travelability, meaning it could have great potential if distributed or shown in other countries.
Programmers must carefully consider viewer retention and acquisition. If a slow decline in viewer demand is not addressed, it could lead to subscriber churn. By examining "Quantum Leap" in Spain during December 2023, it is clear that demand for the show has decreased by 47.0%, which would suggest that a new promotional strategy may be required to retain viewers or attract new ones.
Additionally, executives can use demand data to make decisions surrounding supply and demand, such as what types of content may present opportunities to acquire or produce. By using Parrot Analytics demand data, executives can determine which titles are most popular in their market or on a global scale.
Finally, executives can use demand data to make decisions about marketing, franchising, and release strategies. Momentum, reach, and longevity are all metrics that can guide such decision-making. For example, executives may choose to launch a marketing campaign for a show with great momentum, or explore franchising opportunities for a title with good franchisability.
In conclusion, demand data can provide valuable insights for entertainment executives when making content, acquisition, distribution, or programming decisions. By understanding the value of a TV show in specific markets or on a global scale, executives can make informed decisions about valuation, marketing, release strategies, and more. By examining the example of "Quantum Leap" in Spain during December 2023, we can see how demand data can be used to make informed decisions and help executives stay ahead in an ever-changing entertainment landscape.
