As a TV executive, you are aware that making informed decisions with regards to content, acquisition, distribution and programming is crucial to success in the entertainment industry. One key tool to aid in decision making is analyzing audience demand data. By taking a look at "Quantum Leap" in Spain in February 2024, we can explore the numerous ways in which demand data can be used.
Firstly, quantifying content valuation is crucial. Parrot Analytics' content valuation system based on demand data can reveal the dollar value contribution of any title, to any platform, in any region. Through analyzing demand data, TV executives can assess a TV series' ability to drive subscriptions and mitigate churn, calculate a specific title's Return on Investment (ROI) for any given platform, and determine the baseline value of any title, as well as exclusivity value. Furthermore, analyzing demand enables valuing IP on a global scale and determining the most popular genres in any given region.
To be more specific, examining the demand for "Quantum Leap" in Spain reveals that it has 7.5 times more demand than the average show. With only 8.6% of all TV shows achieving this level of demand, it's clear that "Quantum Leap" has been performing well recently. Additionally, the show moved up by 119 spots in its rank over February in Spain, indicating its popularity is on the rise. Understanding the show's performance in Spain is also valuable when considering its global performance, given that the Spanish market contributes to 48% of the show's total demand. Executives can use demand data to determine which regions and countries would be the most lucrative for content acquisition or distribution.
Moreover, analyzing demand data can help inform programming decisions. Taking a look at the top 10 global markets where "Quantum Leap" is most in-demand over the last 30 days, we can observe that the show outperforms the demand of the average TV show in each of these markets, which includes the US, UK, Australia, Bulgaria, Canada, Germany, France, Netherlands and Slovenia. Comparing demand for "Quantum Leap" across countries can help executives determine which markets to prioritize when strategizing distribution. The demand for other shows that people in Spain who watch "Quantum Leap" also like can help executives in making informed choices for programming content on their platform.
In conclusion, analyzing demand data is a powerful tool that can be used to support the strategic decision-making processes of TV executives. The demand for "Quantum Leap" in Spain in February 2024 can be examined to understand the show's performance in comparison to the market, measure its appeal in other markets and inform programming and distribution decisions. By leveraging demand data, entertainment executives can make more informed content, acquisition, distribution and programming decisions that are likely to prove successful.
