Entertainment executives oftentimes face tough decisions, especially when it comes to content. They have to make trade-offs between what type of content to produce or acquire, which streaming platform to distribute their programming, and even what release strategy to adhere to and how much to invest in the marketing of their shows. Audience demand data can help inform some of these decisions by giving executives a glimpse into audiences' preferences and allowing them to shape their strategies around them.
For instance, let's take the case of "Quantum Leap", which has been the trend in Spain in the month of January 2024. According to the audience demand data of Parrot Analytics, the show has achieved the peak rank of #222 in Spain and has been rising by 252 spots during January. It has demand figures 6.8 times higher than the title average over the month, which implies that the show has been doing well.
Moreover, the analysis shows that "Quantum Leap" is part of the top 8.6% of all TV shows in Spain, and ranks at the 98.7th percentile in the drama genre for the same month. Additionally, audience demand for the show increased by over 36.7% in January in Spain, indicating that more people are becoming interested in the show over time.
Furthermore, comparing the performance of "Quantum Leap" on a rolling year basis vs the last 30 days reveals that it peaked at 8.3 times the average in the last 30 days. Interestingly, although the demand for the show peaked at 9.1 times the average over the year, it is slowly increasing, with the last month being 8.5% higher, indicating that "Quantum Leap" is still in demand among audiences.
Demand data is also able to identify which regions the show is most in-demand in, and even shows which other titles are most popular among fans of the show. The top 10 global markets where "Quantum Leap" is most in-demand were also identified, and it outperforms the demand of the average TV show in all of them. By using the Parrot Pulse and local audience demand data, executives can evaluate a show's travelability, momentum, franchisability and reach to make better content decisions.
In conclusion, executives across various industries in the entertainment environment can utilize audience demand data such as the one provided by Parrot Analytics to gain insights into the preferences and trends of their audiences. This information can be used to make more informed decisions on content acquisition, distribution, programming, or content valuation. Ultimately, incorporating audience demand data in their strategies can lead to the creation of more successful TV shows and increase the overall success of their businesses.
